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Whether or not you have a wealth of data at your fingertips, there are always ways you can incorporate more personalisation into your marketing.


Here are four ways that you can easily personalise your content to drive conversions and increase customer loyalty.

If you’re a hotel resort in the Maldives, your target audience may include different demographics, for example, families, friends, and couples. Or, if you’re a clothing brand, your products could fall into categories including dresses for wedding guests, summer dresses, or dresses for parties. Creating dedicated landing pages around these specific search queries is a great way to display relevant content to specific audiences, and can also help drive organic traffic to your site.

When it comes to landing pages, you could even go one step further and utilise dynamic content based on your users’ search behaviour. If you know someone has visited your site before, why not display messaging such as ‘Welcome back’? Or, if geolocation data tells you a user is based in a country that you’ve recently started shipping to, then be sure to highlight this in your messaging. It’s little details like this that grab attention and drive conversions.


To get the best out of personalisation, it needs to feel personal. It’s important that your content is tailored to suit your customer, yet doesn’t overstep the line and feel creepy. Let’s say that someone provided you with their name when they signed up to emails. As well as including their name in email copy and subject lines, you can use this data to address them personally when they land on your site.


Or, why not use the fact that they signed up to your database a year ago as an excuse to send them an offer? Something along the lines of ‘We’ve been friends for a year - here’s a gift from us’ is a great example of how you can reward loyal customers and re-engage those that may not have shopped with you in a while. Subtlety is key, and often the smaller, more personal touches are the most powerful.

An obvious way to personalise your content is by including recommended offers and products. This could be something as simple as listing related blog posts or articles, or ensuring the userflow continuously directs your visitors to other important areas of your website. On the other hand, you could make the most of browsing data to showcase similar products and services.

Whether you upsell or cross-sell on your product pages, or wait until the customer reaches the checkout, your recommendations have to be relevant. If they’re not, you’ll just frustrate users and could risk losing them entirely. If they are relevant, then you’ll increase basket value and maximise conversions.


Although you can capture insights about your audience through their location and browsing behaviour, an easy way to avoid second-guessing and ensure you’re targeting the right people with the right content is to simply ask what they want to hear about. This is simple enough when it comes to email marketing, as you can ask them to tailor their preferences as soon as they sign up. But what about your website content?

, product page guru, Rishi Rawat ran an experiment with a client that was selling air purifiers. Instead of choosing between summarising the key information on the page or going into all the details about what the product is and how it works, he simply asked the audience ‘how much time do you have today?’ Those that chose ‘I have time’ were presented with the super-detailed version, while those that selected ‘I have two minutes’ saw a much more concise overview. The result? Conversions soared by 30%.

Just goes to show - you don’t ask, you don’t get!


4 Ways to Up Your Personalisation Game

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For many businesses, a blog is often an afterthought - especially if resources are stretched, you don’t have a copywriter, or simply lack confidence when it comes to creating content on behalf of your brand.

In an age of podcasting, video marketing, and apps such as Clubhouse, you may even be asking yourself ‘how relevant is blogging in 2022’? The answer is: very. Here’s why.

You don’t need big budgets for blogging. All you need are a handful of big ideas and somewhere you can talk about them. And because all you’re really paying for is a team member’s time, a blog can be a great way to easily add value to your marketing strategy.

But it’s not just your business you could be adding value to. If a prospect is sizing you up against a competitor, then using your blog to add value to your own products and services is a great way to stand out. Think about it: your customers don’t only just get your product; they gain access to a whole host of free content that will help them get the best out of what you’re selling. And at a time when everyone wants more for less, it’s things like this that can help you get ahead.

You can create a stronger brand image (and increase your credibility)

Our social feeds are now peppered with sponsored ads. Even when we don’t see that #ad hashtag in the corner of an Instagram Story, at a time when influencer marketing is everywhere, sometimes we can’t help thinking we’re being sold to. Your blog is a place where you can really showcase your personality and build an authentic brand story.

Unlike social posts (which can vanish from feeds after 24 hours) your blog is a library of content that stays live for as long as you want it to. And it's somewhere you can add posts that will gradually build your credibility and position your business as an industry leader. Yes you can add CTAs and use your blog to help drive sales and enquiries, but treat it more as a tool for starting conversations, creating communities, and showcasing your genuine self. Because when it comes down to it, there’s no better place to do that than your most valuable asset: your website.

You can incorporate more keywords into your site (and, in turn, improve SEO)

Blogs have historically been used to aid SEO. And although most businesses rely heavily on paid ads for driving traffic to their site, SEO isn’t dead. In fact, if a monthly blog post featuring all those great industry-focused keywords that Google wants to hear helps you climb the SERP, then as far as we’re concerned, developing a basic blog strategy is a quick win.

Plus, it’s important to remember that while paid ads appear at the top of the page, they aren’t always what users want to click on. Sure, Google has switched up its UI so that paid ads don’t stick out like a sore thumb as much as they used to, but it’s still clear which businesses have paid their way to the top. A lot of people will still navigate straight past them and start browsing through the organic results instead.

You can give yourself (and others) something to talk about

Having a bank of content to post about on social media is something any business dreams about - especially if you’re thin on the ground or simply don’t have the time or budget to invest in a dedicated social media department. A blog stocked full of great content is essential for any brand looking to incorporate more content marketing into its digital strategy.

However, evergreen blogs aren’t just great for filling up social calendars. They can feature in marketing emails and newsletters, be included in internal conversations with clients and prospects, and can even be repurposed into articles for industry publications. And every link you include to a blog post is another opportunity to drive traffic back to your site.

You can connect with other communities (not just customers)

It’s true that your blog can help new customers land on your site and encourage them to convert. But that isn’t (and shouldn't) be your primary goal. Your blog is a great place to link to other sites, build communities with similar businesses, and simply build brand awareness in your industry.

Word of mouth is a wonderful thing. And so if people have heard of you, connected with you, or been following you for a while, you’ll be high on their list of recommendations when the time comes.

Why having a blog on your website is more important than ever

The world of web design is changing all the time, and while some trends come and go, it can sometimes be all too obvious if your site is in need of a facelift. However, it’s not just how your site looks that’s important - an out-of-date website can also have a significant impact on traffic, SEO, and even revenue.


Here are 6 reasons why it may be time for a website redesign.

Your site isn’t mobile-friendly or responsive

Mobile-friendly sites are nothing new, but it’s now more important than ever that sites are mobile-first. Mobile phones are the device of choice and it's vital that the user experience reflects that. Non-responsive pages, poor user design, and broken mobile elements will only drive users away. And there’s a high chance that they may not come back.

If your website’s main focus is to generate sales and leads, and it’s failing to do just that, then something needs to change. Conduct some DIY testing on the journey to the check-out. Is it over-complicated or littered with obstacles? Or has a heat-mapping tool revealed that users are dropping off in the same place or struggling to reach key pages? If your user interface is impacting conversions, then it’s definitely worth a deep dive into the design to see how things can be improved.

All businesses have to start somewhere. But if your brand has evolved so much that your website no longer gives an accurate representation of who you are, then it’s time for a revamp. It’s generally expected that your website will showcase everything there is to know about your business. For many users, it will be the first interaction they have with your brand, so first impressions matter.

Your website traffic is consistently down

The amount of traffic reaching your site can have a lot to do with the design. If your site doesn’t meet the user’s needs in terms of content, then this will impact your organic rankings. Similarly, a dated site with poor user experience means high bounce rates. If you can’t capture and keep the attention of your users, it’s likely they’ll only remember you for the wrong reasons.

So much of our lives are spent online, so when it comes to user experience, we have high expectations. A slow, clunky user journey will just frustrate your users, and could even cause them to navigate away from your site entirely. Long loading times can also negatively impact SEO, so it pays to have a lightning-fast site that’s super easy to navigate.

It’s safe to say that you probably already keep a close eye on the competition. But if you find your website is no longer measuring up or your competitors are now streaks ahead in terms of what they’re offering, then a new site is definitely due. You may still have loyal customers on your side, but if a new user is comparing you against the alternatives, you want to come out on top.

6 signs that it’s time for a website redesign

The best way to think about the content on your website is that it could always be better. Here’s why reviewing, refreshing, and removing content should be high on your list if it isn’t already.

You’ll make your site easier to navigate

By taking a closer look at your analytics, you may find that there are pages on your site that simply aren’t being seen. You could have separate pages with details of your brand’s history, mission and key values, but are people reading them, or are they simply taking up space in your footer? Or, are there key pages that are missing from your site?

A KCC (kill, combine, create) exercise can help you to streamline your entire sitemap. By taking a closer look at page views and the quality of the content on your site, you may find that several pages can be consolidated into one (or even deleted entirely) to keep your site clean, tidy and easy to navigate. You may even find that there are opportunities to create new landing pages for traffic that’s coming from paid ads or Google.

By regularly reviewing your content structure as a whole, you’ll ensure users can get everything they need as quickly and easily as possible.

You’ll keep your content relevant (and be rewarded for it)

Relevant content is the best kind of content. So if you review your content regularly, and ensure you’re always giving your audience the answers they’re looking for, then the Google algorithm will thank you for it. But this doesn’t mean undergoing a complete overhaul.

Start by conducting a content audit to identify strengths and weaknesses in page content, and look at stats such as bounce rates and page views. There could be product descriptions that would benefit from some long-tail keywords or an FAQs page that could incorporate more common search terms. Or, if there’s a blog post that’s seen great engagement, then why not repurpose it and republish it?

Keep things relevant and fresh and you’ll appear higher up the search results. And better organic rankings means better quality traffic to your site.

You’ll improve the user experience (and increase conversions)

Improving your content won’t only help drive users to your site - it will also help them to convert once they arrive there.

Take a look at your page content. Are your users getting all the information they need from your product pages? Or is there too much information for them to sift through? Are your USPs hidden on your About page in the footer, or are they displayed proudly on your homepage for everyone to find?

Thinking like a new user or, even better, using a heat-mapping tool will help you understand how people use your site. But when it comes to actually making changes to the content on key pages, always do an A/B test. It could be something as simple as tweaking the copy on a button from ‘Check availability’ to ‘Book now’, but you’ll have the data to back up your decisions and won’t risk making drastic changes that could impact your conversion rates.

You’ll ensure your site is a true reflection of your brand identity

Think of your brand as a person that’s always evolving. The copy that you created when you launched your site three years ago may no longer be relevant. The direction of your business may have changed, your brand may feel more premium or be more established than it used to, or you may have realised that your website just doesn’t “sound” like you anymore.

Your site will set the tone for a lot of your marketing initiatives, so if you’re going to start anywhere, it should be there. It will be the first port of call for those who have just discovered your brand and is a place that your loyal customers should enjoy returning to, so it’s important that it’s always up-to-date, and looks and feels current.

Why you should be refreshing (or sometimes even removing) your old website content

Series Eight is a fully remote agency. And although we’re far apart geographically, socially we’re closer than most. Speaking from experience, here are a few pointers around how to create a positive office culture, minus the office.

We began working remotely long before WFH was a thing, so catching up with clients (and one another) over Zoom is second nature to us. For those quick questions, queries, and general product updates, we connect over Trello, a Slack huddle, and sometimes even good old-fashioned email.

And when it comes to sharing skills, TV shows, photos of pets, and just about anything else that’s worth sharing, you can guarantee there’s a Slack channel for it. Because if you can’t simply walk over to someone’s desk, or chat around the water cooler, then you need to keep the online communication channels as open as possible.

We’ve always worked collaboratively - that’s just how we do things around here. We’re across different timezones, but we work closely together on projects, share new ideas and inspiration, and if we think there’s a better way to do things, we say it.

But we also collaborate with our clients. They have total visibility when it comes to progress and a direct line to everyone that’s working on their project. And as soon as something’s ready to be shared, we share it.

We spend more time online than most, so we know a lot about what keeps people scrolling, searching, sharing and clicking. But we could always know more.

Friday afternoons are something we reserve for personal development. Whether that be brushing up on our skills, finding new ways of doing things, or simply sharing our latest discoveries. Because - even more so when you’re working remotely - setting goals and celebrating successes shouldn’t be last on the to-do list.

Mixing up work and play helps create a happier place to work. And something that recent times have taught us is that virtual hang-outs don’t start and end with quizzes.

Working from home has the potential to be a little lonely sometimes. That’s why we set time aside to not talk shop and, most importantly, have fun. Monday mornings are spent chatting about our weekends and, once a month, we host a virtual social. Think pottery making, team tournaments, and live cocktail-making. The more inventive, the better.

Whilst we still manage to get our fair share of facetime, our annual trip is a highlight. We travel across oceans to hang out in real life. We’re people people, so it’s good for us to get together in person at least once in a while. Plus, we all have something pretty amazing to look forward to.

How to create a great workplace culture (without the office)

Atomic design methodology has been around for years. Some designers swear by it, others avoid it completely. But when used in the right way, on the right project, it has the power to transform a website.

As the name suggests, atomic design is inspired by chemical reactions between atomic elements. Atoms fuse together to create molecules, which then bond together to create larger, more complex organisms. Everything that exists in the universe can be broken down into a finite set of atomic elements. And in the design world, a user interface can be broken down into a set of building blocks that function in a similar way.

For example, a singular design element in its most basic form (i.e. a button) is an atom. This can be paired with other atoms to form a molecule (i.e. a search box, its heading, and the button). Molecules come together to create an organism (i.e. a website header with a search box) and multiple molecules combine to create templates (the website’s wireframes). Finally, the templates are then input with real-life content to form pages. Simple, right?

 a website is designed. It impacts the entire site build, and can even benefit the wider business. Here’s how.

With atomic design, every aspect is carefully considered. This means the website designs are founded on a really solid style guide, which is great for start-ups or businesses going through a rebrand.

A strong brand identity can also be translated across all touchpoints, from site design and social media to internal documents. And as large businesses with multiple design teams will know, having brand guidelines built on solid foundations is key.

Because the designs are formed from a set number of atoms, molecules, and organisms, the development process should (in theory) be much faster. Coding is cleaner, which means that the roll-out and testing phase should also run a lot smoother. This makes atomic design ideal for projects with tight timescales, but also perfect for keeping a consistent codebase.

It creates a more consistent user experience

With similarities across specific design elements, you’re guaranteed to have consistency when it comes to user experience. The journeys a user takes will feel more familiar, and a smoother, more reassuring user experience is great for conversion.

The fact that the same building blocks are used across the site also has benefits for ongoing user testing, as any changes can be quickly rolled out universally across the site.

By separating out the individual elements as atoms, and grouping atoms into molecules, you then make your website more scalable. This way, your website can grow and evolve by way of modifying your atoms and having those modifications be reflected by the molecules that rely on them. In turn, this results in a design and development paradigm that is always in-sync, consistent over time, and is maintainable while growing with your business.

Atomic web design and development: why it could be right for your next web project

There’s a lot of pressure on the humble product page. In fact, it’s probably safe to say that your product descriptions are the most important content on your website.

But what separates the good product descriptions from the great ones? Here’s how you can create killer product page copy that’s sure to convert.

Know your audience (and their reasons for buying)

Now we’d like to think you have a pretty good idea of who you’re targeting. But even if you think you’re sure, it always helps to really get under the skin of your audience before creating product descriptions.

So your readers can relate to what you’re selling, you need to talk about why your product can solve your customers’ problems and why it’s different to your competitors’. But that’s not all. Your content also needs to be written in a voice they can identify with. Brand voice is all about building trust through familiarity, and so by outlining your buyer personas, you can ensure that your brand personality resonates with your readers.

Act as if your product page is the entry point

Because you want to be driving traffic from organic search, you’re going to need to factor in those key search terms. We’re talking long-tail queries, branded keywords, and all-round helpful phrases that will let Google know you’re exactly what the user is looking for.

However, if your user is coming from an ad or is referred straight from a Google search, they won’t have visited other parts of your site first, so are going to need a short history of who you are, what you’re selling, and why they’re buying. There’s a high chance that your product page will be the first interaction a user has with your website, so think of these pages as being just as important as your homepage. The more thorough your descriptions, the better this will be for SEO.

When it comes to selling online, creativity = conversions. Sure, your customers can see what your product looks like through a collection of top-notch photos and videos, but seeing isn’t just believing. If they can’t physically hold it in their hands, then you need to do more to convince them to purchase it.

Use sensory words to help your users imagine what it’s like to touch, taste, and even smell your product. Plus, speak directly to them using ‘you’ and ‘your’. It will build emotional connections between you and your reader and help them to envision how much better their life would be with your product in it.

Your user will be shopping online for a reason. It might be for convenience, they might need something to be delivered quickly, or they could be looking to send your product as a gift - directly to someone else. This is why you need to be clear about how your product will get to them.

If they can include a personal message and get it gift-wrapped, then why not shout about it? If it’s guaranteed to reach them the following day if they order within the next two hours, then make sure this stands out. And when it comes to returns, if they know they’re hassle-free, then they’ll be much more likely to buy in the first place.

We spend our lives online. So when it comes to user experience, our expectations are high. We don’t want to have to work for information, and if you’re dealing with impatient shoppers that don’t have the time to read lengthy descriptions, you need to create content that’s scannable.

Use short headlines, easily digestible sections, and lists of bullet points. They’re great for breaking up product descriptions and helping users get all the information they need, fast. Including specifics can help add credibility to your descriptions, and listing out practical details (such as how-tos, installation guides, and washing instructions) will turn your product page into a handy reference point that readers can return to whenever they need to. And returning visitors are always a bonus.

Your website content is something that should be constantly evolving. Something that might have worked well in the past might not be so successful now.

Monitoring things like conversion rates, cart abandonment, and traffic to your product pages are a great place to start. Take a snapshot of how you’re doing, look at ways you can improve your content, and change one thing at a time. This will give you a better idea of what’s working and enable you to make positive changes to your content without impacting your conversions.

How to take your product descriptions from good to great

Netflix once claimed that its recommendation engine was worth over $1bn a year to the business [1], demonstrating just how valuable personalised content can be.

User data and dynamic content are a powerful duo. In fact, creating a more personalised user experience with the help of dynamic content can boost cart value, lower bounce rates, and increase conversions.

Here are just a few examples of how you can utilise dynamic content on your website.

Savvy shoppers are always on the lookout for rewards, and discount codes are an easy way to drive new users directly to the check-out. With dynamic content, you can include more personalised messaging along the lines of ‘you’re new around here - here’s a welcome treat from us’.

If you’ve captured a user’s name and email address, either through a newsletter sign-up or during the check-out process, then use dynamic content to give them a warm welcome. Something as simple as ‘Hello, John’ in the hero or a pop-up with a welcome back offer is a great way to grab the user’s attention as soon as they land on the site.

A quick way to upsell or cross-sell is to showcase items that you know your user typically searches for at the bottom of the page or in the shopping basket. Or, you can promote complementary items, for example, displaying brushes and rollers if the user already has paint in their basket.

Something you can really capitalise on is geolocation data. If you’re a luxury hotel in Newcastle that’s looking to attract weekend guests from London, why not include content such as ‘just an hour’s flight from the capital’? Or ‘This weekend, swap Central London for cultural Manchester.’

5. Promote free shipping based on location

Free shipping is great for driving sales. But if you only offer free shipping to those that reside in a specific region, then use geolocation data to your advantage and create a banner or pop up that only displays to the relevant audiences.

If you’re a global brand, you can use your visitor’s location data to personalise your content in the run-up to specific events or celebrations. For example, Thanksgiving-related offers or products will only be relevant to U.S. audiences, so you can tailor your content to target these visitors only.

7. Remind returning visitors where they got to

Dynamic content is also a valuable way to combat abandoned carts. If users have visited your site before, but didn’t complete their purchase, you can trigger a pop-up or tab to show what was in their basket and enable them to pick up where they left off.

An easy way to encourage customers to spend more is to display messaging based on basket value. Something as simple as ‘spend £5 more to get free delivery’ or ‘get a free gift when you spend another £20’ are both prime examples of how you can utilise data around user behaviour to drive revenue.

If your data tells you that a returning visitor has purchased from you before, then why not serve them a satisfaction survey to gather feedback? You could even throw in an incentive, for example ‘tell us about your recent purchase for a chance to win £50 off your next shop’.

[1] ‘The Netflix Recommender System: Algorithms, Business Value, and Innovation’, Carlos A. Gomez-Uribe and Neil Hunt, January 2016

9 creative ways to use dynamic content on your website

Great copywriting is an essential part of any marketing strategy. But how can you ensure your content is creative, stands out from competitors and, most importantly, converts?

Whether you’re writing copy from scratch or simply looking to refine your approach, here are 5 key tips for creating conversion-led content.

It’s unlikely that you’ll dive head-on into any project without doing your research. But when we say “research your audience”, we don’t just mean demographics.

Think of your brand connecting with your audience in the same way you’d connect with a person. The more you understand and resonate with them, the more you’ll remember them and trust them. It’s these emotional connections that lead to brand loyalty, so dig a little deeper to discover more about their personality, what their pain points are, and how best to engage with them.

You’d be forgiven for thinking that the more concise your content, the better it is for conversion rates - but that’s not always the case. If you can say something in 10 words, then (of course) you shouldn’t use 20, however, the amount of content on your page will depend on who you’re targeting - especially when it comes to your product pages.

For example, if the product you’re selling will be a significant investment for someone, then it’s likely that purchasing the product will be a much more emotional experience. This means that detail is key. On the flip side, if you know your users want a quick and simple path to purchase, and are merely comparing similar products or making a repeat purchase, it needs to be scannable. The best product pages enable the reader to choose the path that’s right for them - so think about how to tackle both scenarios in the most efficient way possible.

Whether you're creating copy for a web page, a paid ad, or an email, it’s important that your content has a single, clearly defined goal.

Outline what you want your content to achieve. Is it about signing up for a free trial or requesting a demo? Is it to purchase a product or service? Or is it simply encouraging users to head to your website to find out more? Whatever the call to action may be, make sure that it remains the sole focus of your copywriting.

Readability is one of the most important factors in conversion. You want to capture your reader’s attention, keep it, and persuade them to take action, so it’s essential that you’re able to engage them right away.

When we talk about readability, we don’t just mean the words we use. We shouldn’t use over-technical jargon or colloquial language if it’s not right for our audience, but what we say also needs to be clearly presented and free of any ambiguity. Test your copy on other people to check that it’s easily digestible and can’t be misinterpreted. As a general rule: if you had to read it twice to understand it, it needs to be reworded.

Your content should be something that you’re constantly learning from. There are so many different approaches to take when it comes to writing copy, so you’ll only really learn about what converts best by regularly testing.


A/B testing email subject lines and body content is a great way to quickly and easily see what works for your audience. And when it comes to website content, take a look at your product and landing pages to see how they can be improved. Can you factor in some FAQs content that consistently comes up through the customer support channels? How are your competitors talking about their products online? Do your USPs shine through clearly enough? Your business is constantly evolving, and it’s important that your content comes along for the ride.

How to create content that converts

The world of e-commerce is one that's constantly evolving, and so are our expectations around the shopping experience. But there are several things that separate the good e-commerce websites from the great ones.

Here are 7 key features that are set to dominate e-commerce sites in 2022 and beyond.

E-commerce is all about convenience. That’s why offering multiple payment options is one of the simplest ways to enhance the user experience.

If a user can pay right there, right now with Apple Pay instead of reaching for their wallet, they will. If they want to spread the cost for free instead of forking out for the entire cost upfront, then let them. It’s simple things like this that will help you drive conversions and increase customer loyalty.

No one stresses the importance of product pages more than Shopify product page guru, Rishi Rawat. In a 

, he emphasised that your product page is your point of entry from almost all your ads. It’s also where the final stage of window shopping takes place, and is where the emotionally-charged action of parting with money actually happens. For these reasons - your content has to be good.

When it comes to writing content, every word matters. Make sure the copy is conversion-led, fulfils a purpose, and is reviewed regularly. Remember: what worked 6 months ago may not be as effective today.

Pop-ups and ticker tape banners are one of the easiest ways to transport users straight to deep-linked product pages, flash sale landing pages, and other places where they’ll make a purchase.

You can use them to create a sense of urgency by including a countdown during sale periods. Or, why not subtly encourage newsletter sign-ups after a user has been inactive for a while with messaging such as ‘Before you go…’?

When done well, upselling is a great way to improve user experience and, more importantly, drive sales. When it comes down to it, you’re encouraging customers to part with more of their cash on things that they perhaps hadn’t planned to purchase initially. For this reason, it’s important that the upsell options are either directly related to what’s already in the cart, complement the chosen product(s), or are personalised to the user.


But this doesn’t mean you can’t be creative. The obvious choices are to add technical support services or insurance, highlight multi-buy savings, or push similar product lines or colours. However, the more you raise awareness of products and services that the customer may not have otherwise known about, the better.

Far too often, it feels like the FAQs page is more of an afterthought; something that’s just hidden away in the footer between contact details and T&Cs. But your FAQs are actually some of the most valuable content on your website.


For one, they quickly and effectively address any user queries, helping drive conversions and save you time and money when it comes to customer service. Plus, they’re great for organic search, and Google may even think your answers are worthy of a Featured Snippet - and that’s guaranteed to get you more visitors.

Providing your customers with clear information about shipping and returns is essential. Knowing that their product will arrive quickly and safely (and that they’re able to easily return it if need be) will help convince them to purchase it in the first place.

Plus, even if the customer does end up returning their purchase, that’s not to say that they didn’t have a great experience with you - and this is something that will make them shop with you again.

When buying online, customers will almost always do their research. In fact, searching for ratings and reviews is second nature to today’s shoppers, as they’ll want to understand how a product works (and gain some real-life perspective) before they part with their cash.

Integrated review widgets and testimonial banners are a great place to start, but it’s important to make it easy for users to leave reviews as well as read them. The more ratings you have for a product, the more likely it is that someone will purchase it. And as the saying goes: feedback is the breakfast of champions.

7 e-commerce site essentials that your new website shouldn’t be without

Hailed as the “content first” CMS, it’s no secret that Craft is super customisable. But it’s the growing number of constantly evolving plugins that makes Craft CMS one of the most flexible (and hardest working) platforms out there.

Here’s our pick of the top Craft CMS plugins that we’re sure to factor into almost every project.

. As form plugins go, Formie gets our vote for author experience.

The super-simple-to-use tool ditches dev terminology almost entirely, so is great for client usability. Featuring a drag-and-drop builder similar to Craft’s own field builder, with options to customise forms with redirections, variable tags, group fields and various integrations with third-party services, Formie’s got it all.

By allowing you to create reactive components from Twig templates and/​or PHP classes, 

 introduces a whole new way of thinking about interactivity whilst templating.

It enables common use-cases (such as live search, loading more elements, adding products to cart, and form submissions) all while completely avoiding full page refreshes. And best of all - it’s free.

 is powerful, customisable, and makes following the latest SEO best practices easier than ever.

It populates templates with SEO meta in the same way that Craft populates templates with entry variables. If it’s good enough for the SEO experts at Moz.com and the creators of Craft themselves, Pixel & Tonic, then it must be doing something right.

 is our go-to plugin for lightning-fast sites. It serves cached pages, reducing load times to a minimum and enabling feather-light navigation for your users.

With lots of built-in customisations, you can go deeper with optimisations. Plus, site performance isn’t impacted during any Craft updates and maintenance.

 makes the CMS author experience cleaner and leaner - pretty nifty if you know that your client will be making regular updates to their site going forward.

Within a Super Table, you can utilise all native Craft field types including assets, entries, and matrix. In other words, it makes structuring repeated content even simpler.

This one is a ‘does exactly what it says on the tin’ kind of plugin. And that’s one reason why it’s one of our favourites.

 adds the Link field type to your field options, enabling users to choose from a list of link types and easily link to assets, categories, entries and many more - each with customisable settings around link titles, rel attributes, etc. It’s a huge time-saver for development and provides a drastically better experience for your authors.

 takes the matrix field type to a new level. It has the same look and feel as Craft, but enables nested matrix fields, a hierarchically controlled block order, tabs within blocks - you name it. You also have the ability to group your block types and organise them into drop-down menus.

All in all - it makes for a great content builder.

Small but mighty - and something we couldn't do without.

 plugin adds a cogwheel link to the field handles on entries while developing your website. This means you can quickly and easily navigate to a specific field’s settings from an instance where that field is used. Perfect for when you need to make a quick tweak to a name or setting on a field to improve your client’s experience.

8 of the best Craft CMS plugins for websites in 2022

We recently launched our new brand and website. We’ve been working on our rebrand for a while, as we all felt the time was right for us to take a step back and look a little closer at our own brand identity.

Here’s the story behind why we refreshed the Series Eight brand and how we made it happen.

In short, we’ve grown - in more ways than one. We’ve always been a small agency, and we see our size as one of our biggest strengths. But in expanding our team, our horizons, and our client base, we were beginning to lose sight of who we were.

In our book, great work begins with a happy team and ends with happy clients. But our success really comes from finding people that get us: hiring the right people and partnering with the right clients. And to be able to do that, we first needed to really understand who we were ourselves.

That’s why, in late 2021, we went back to basics to discover more about our brand personality, what Series Eight stood for, and where we wanted to be.

Sometimes you just need an outsider’s perspective on things. So we worked with the clever people at 

 to draw out our personality and define our brand voice before we even touched a pixel.

When it came down to it, we discovered what makes us, us is simple: we’re worldwide people people. We may work remotely, across countries and timezones, but, in essence: we’re people creating websites, developing brands and building eCommerce stores – for people.

We’re still the same group of spirited humans with the same mindset and same knack for creating memorable online experiences (the good kind). But what we now have is a brand identity that better represents us and our purpose.

And, of course, our designers took this as an opportunity to make a few changes to how we look.

We took our current brand assets and pushed them further (we’re still Series Eight after all). We went bolder with our typography, swapped the clean-cut white for a dustier shade of grey, and put together a contrasting yellow and purple colour palette that pops.

We refreshed our illustrations (with the help of our good friend Aron) and went for playful line drawings to showcase our team’s personality. We paired them with a suite of single-coloured icons and rotating patterned wallpapers, and filled our site with our favourite videos and photography from recent projects. Because we want to stand out, but make our clients stand out more.

Take it from our people people

4 Ways to Up Your Personalisation Game

Why having a blog on your website is more important than ever

6 signs that it’s time for a website redesign

Why you should be refreshing (or sometimes even removing) your old website content

How to create a great workplace culture (without the office)

Atomic web design and development: why it could be right for your next web project

How to take your product descriptions from good to great

9 creative ways to use dynamic content on your website

How to create content that converts

7 e-commerce site essentials that your new website shouldn’t be without

8 of the best Craft CMS plugins for websites in 2022

We’ve rebranded. Here’s why…

Let us take you further than you’ve ever been

Take it from our people people

4 Ways to Up Your Personalisation Game

Why having a blog on your website is more important than ever

6 signs that it’s time for a website redesign

Why you should be refreshing (or sometimes even removing) your old website content

How to create a great workplace culture (without the office)

Atomic web design and development: why it could be right for your next web project

How to take your product descriptions from good to great

9 creative ways to use dynamic content on your website

How to create content that converts

7 e-commerce site essentials that your new website shouldn’t be without

8 of the best Craft CMS plugins for websites in 2022

We’ve rebranded. Here’s why…

Let us take you further than you’ve ever been SCHEDULE A CALL

Let us take you further than you’ve ever been