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We’re wrapping up 2022 as a team of 22. We’ve designed stuff, developed stuff, even won some stuff. Some of us managed to meet up for the first time, too.

From the brands we’ve collabed with to the people we’ve met, there’s one thing we can all agree on – 2022, you’ve been a blast.

It’s been a busy year for go-lives. We’ve designed, dev’ed and launched a total of 24 sites in the last 12 months – the most we’ve ever done. Go team!

6 visual identities and 11 brand voice projects

We tackled everything from total reinventions to quick nip and tucks, collaborating with teams in California, London, and plenty of places in between.

First up, Bobbie (our first full-time copywriter), then Project Manager, Jack, and designers, Ellie and Dylan. Dom joined our dev team and then we welcomed Design Director, Simon. And, last but not least, Jaxon joined the gang (and the world) on 10th November 2022.

’ for our very own Series Eight site. Big shout out to all our clients – and the entire team – for making us look good.

We went back to basics to rediscover what makes us, us. After a few months of hard graft, we went live with our new brand identity back in February. Go check out 

We had our biggest and best team retreat ever

In September, we all headed to Europe’s Surf Mecca to hang out IRL. Four days of fun in the sun and more Portuguese custard tarts than we could manage. Read the 

2022 in numbers

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We’re all familiar with the classic influencer marketing playbook: seed the product, get a post on their feed, and repeat. But today, that approach alone doesn’t quite hit the mark. You need to go beyond traditional unboxings and product selfies (petition to stop the collab selfies, anyone?) and instead, find ways to max out your investment across every single channel.

Here’s how to elevate your influencer marketing program so you’re getting the most out of it for your brand.

Add some influencer star power to make your email campaigns shine

Email marketing is often overlooked as a space for influencer content, but it’s prime real estate. By featuring influencers in your email campaigns, you’re placing them directly in front of your most engaged audience.

Pick content that’s on-brand and resonates with your subscribers, like tutorials, product tips, or styled shots of your latest items. Whether it’s an influencer's seasonal picks or a personal story about why they love your brand, this approach adds an authentic layer to your email campaigns and creates more value for your subscribers.

 to see what other brands are doing with influencers.

Supercharge your ads with influencer content

Influencers create scroll-stopping content that resonates with their followers. But negotiate the rights to that content and you’ll open up a whole new world for your brand.

We all know that authentic content from real people performs better in ads, and gaining content rights will allow you to extend the reach of influencer-created content to your paid ad campaigns. You’ll amplify the influencer’s impact and capitalise on the authentic vibe their content brings, even beyond social media.

Quick tip: ensure your brief is clear and aligns with your brand voice, so the content feels seamless within your campaign.

Build a base of brand champions with affiliate marketing

Affiliate networks are a game-changer for building a loyal influencer team. By moving beyond one-off partnerships, you’re encouraging influencers to become true brand advocates. Offer them a commission on sales generated through their unique links, and you’ll motivate them to promote your products consistently.

Plus, having your influencers actively participate in an affiliate programme helps to build a trustworthy image with consumers—they’ll see those influencers sticking with your brand over time, and that fosters credibility.

Maximise influence with landing pages designed to convert

So you’ve got your influencer affiliate codes. Now you’re probably looking to give an extra boost to conversions. Give each influencer their own custom landing page that feels like it was made just for their followers. These personalised pages not only amplify the influencer’s unique brand vibe, but they also create a seamless journey for their audience—from the influencer’s post straight to a page tailored just for them.

It’s the perfect way to spotlight the exact products they’re raving about, drive home their endorsement, and track conversions. Bonus: you’ll get clear insights on which influencers are really bringing the heat.

Spotlight influencer content on your blog

Your brand’s blog isn’t just for SEO keywords and product updates. Featuring influencer content there can not only add value to your blog but also give your influencers another reason to work with you.

Share interviews, styling tips, or personal stories from influencers who embody your brand’s ethos. This allows new visitors to see real people (not just models or product photos) representing your brand, which brings the authenticity that every brand is after right now.

Ready to dive in but not sure where to start? There are some great resources online at places like 

Beyond the basics: How to take influencer marketing to the next level

Can you believe the biggest shopping season of the year is already here? Whether you’re a holiday-season pro or it’s your first rodeo, these tips will keep your campaigns fresh, your brand authentic, and your customers clicking that “buy” button.

(Just consider it our early Christmas gift to help you sleigh the season...)

Getting a jump start on holiday campaigns is key, but don’t lock everything down. Be ready to pivot based on trends, customer feedback, or what’s hot at the moment. Stay flexible, and you’ll stay relevant.

A little festive spirit is great, but it’s easy to go overboard. Keep it authentic to your brand instead of flooding everything with red, green, and tinsel. Subtle seasonal touches work way better than classic holiday clichés.

The holidays are all about connection and nostalgia. Use storytelling, personal touches, and customer testimonials to make your audience feel something. The stronger the emotional connection, the more likely they’ll choose your brand.

More emails and ads don’t mean more sales. Be strategic with your frequency and avoid overwhelming customers with endless reminders. Use segmentation to hit the right people at the right time instead of blasting everyone daily.

People need a reason to buy now, not later. Limited-time offers, countdown timers, and last-minute shopping deadlines add urgency—but remember to be honest and consistent. False hype is a quick way to lose trust.

Holiday shoppers are on the go, which means they’re shopping from their phones. Make sure every email, ad, and landing page is mobile-friendly so customers can shop anytime, where without a hitch.

Show a little love to your MVPs! Special discounts, early access to sales, or exclusive content can go a long way in making loyal customers feel appreciated—and in keeping them coming back.

Don’t: Ignore shipping and delivery promises

We’ve all had the stress of waiting for a parcel to arrive in time for the big day. So if you promise delivery dates, stick to them. Manage expectations clearly, and if anything changes, communicate quickly and honestly. Shipping slip-ups can be deal-breakers for repeat business.

Stand out from the crowd by making your marketing feel personal. From email subject lines to product recommendations, a little personalisation can make your brand feel tailored and thoughtful in a sea of generic holiday spam.

The holiday season might end on 1st January, but customer relationships don’t. Plan for re-engagement campaigns in the new year to keep the momentum going and turn one-time holiday buyers into long-term fans.

Keep these dos and don’ts in mind, and you’ll be set up to crush the holiday season. Stick to what makes your brand unique, stay real, and don’t forget to take a breather—it’s the holidays, after all.

2022 in numbers

20+ go-lives

11 rebrands

8 new teamies

2 awards

1 internal rebrand

And a team trip to Ericeira

Beyond the basics: How to take influencer marketing to the next level

Sleigh the season: Holiday marketing dos and don'ts

Let us take you further than you’ve ever been

2022 in numbers

20+ go-lives

11 rebrands

8 new teamies

2 awards

1 internal rebrand

And a team trip to Ericeira

Beyond the basics: How to take influencer marketing to the next level

Sleigh the season: Holiday marketing dos and don'ts

Let us take you further than you’ve ever been SCHEDULE A CALL

Let us take you further than you’ve ever been