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Across borders, and all on the same page

What we consider as ‘work’ and ‘play’ aren’t always clearly defined. Our curiosity and creativity connects us and drives us. And, as far as we’re concerned, staying in your comfort zone is always a no-go.


We share a passion for what we do. 

We love to learn, especially from each other. We’re constantly honing our design, development, and copywriting skills, and mastering new platforms and features. Because the best learners are the lifelong ones.

We love to learn.

We share honest feedback and challenge ideas, but we also focus on the common ground. We’ll challenge things for the sake of better work, but never just because. No one’s got time for that.


We leave egos in the background.

We spend our days building sites and building up each other. A new project means a new opportunity to connect, collaborate, and celebrate our clients and teammates. In it together, and in it for the long run.

We build each other up. 

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We’re all familiar with the classic influencer marketing playbook: seed the product, get a post on their feed, and repeat. But today, that approach alone doesn’t quite hit the mark. You need to go beyond traditional unboxings and product selfies (petition to stop the collab selfies, anyone?) and instead, find ways to max out your investment across every single channel.

Here’s how to elevate your influencer marketing program so you’re getting the most out of it for your brand.

Add some influencer star power to make your email campaigns shine

Email marketing is often overlooked as a space for influencer content, but it’s prime real estate. By featuring influencers in your email campaigns, you’re placing them directly in front of your most engaged audience.

Pick content that’s on-brand and resonates with your subscribers, like tutorials, product tips, or styled shots of your latest items. Whether it’s an influencer's seasonal picks or a personal story about why they love your brand, this approach adds an authentic layer to your email campaigns and creates more value for your subscribers.

 to see what other brands are doing with influencers.

Supercharge your ads with influencer content

Influencers create scroll-stopping content that resonates with their followers. But negotiate the rights to that content and you’ll open up a whole new world for your brand.

We all know that authentic content from real people performs better in ads, and gaining content rights will allow you to extend the reach of influencer-created content to your paid ad campaigns. You’ll amplify the influencer’s impact and capitalise on the authentic vibe their content brings, even beyond social media.

Quick tip: ensure your brief is clear and aligns with your brand voice, so the content feels seamless within your campaign.

Build a base of brand champions with affiliate marketing

Affiliate networks are a game-changer for building a loyal influencer team. By moving beyond one-off partnerships, you’re encouraging influencers to become true brand advocates. Offer them a commission on sales generated through their unique links, and you’ll motivate them to promote your products consistently.

Plus, having your influencers actively participate in an affiliate programme helps to build a trustworthy image with consumers—they’ll see those influencers sticking with your brand over time, and that fosters credibility.

Maximise influence with landing pages designed to convert

So you’ve got your influencer affiliate codes. Now you’re probably looking to give an extra boost to conversions. Give each influencer their own custom landing page that feels like it was made just for their followers. These personalised pages not only amplify the influencer’s unique brand vibe, but they also create a seamless journey for their audience—from the influencer’s post straight to a page tailored just for them.

It’s the perfect way to spotlight the exact products they’re raving about, drive home their endorsement, and track conversions. Bonus: you’ll get clear insights on which influencers are really bringing the heat.

Spotlight influencer content on your blog

Your brand’s blog isn’t just for SEO keywords and product updates. Featuring influencer content there can not only add value to your blog but also give your influencers another reason to work with you.

Share interviews, styling tips, or personal stories from influencers who embody your brand’s ethos. This allows new visitors to see real people (not just models or product photos) representing your brand, which brings the authenticity that every brand is after right now.

Ready to dive in but not sure where to start? There are some great resources online at places like 

Beyond the basics: How to take influencer marketing to the next level

Black Friday is right around the corner, and if you're feeling the rush, you're not alone. It’s that time of year when all the late nights and planning pay off—or fall flat if the details slip.

So before you hit "launch" on your biggest sale of the year, check out our last-minute Black Friday prep checklist. It’ll keep your website smooth, emails landing in inboxes (not spam), and ads converting like a dream.

Make sure your inventory is up-to-date and test out any discount codes. If your codes aren’t automatically applied at the checkout (or have formatting rules like all CAPS) then make those details clear to your shoppers from the start.

Don’t forget the finer details. Check your page titles, meta descriptions, and social images to make sure they look good in search results or when shared. The more you can do to entice users to click through to your site, the better.

Keep your products easy to find with clean, clear navigation. If you know your best-sellers or want to showcase the products with the biggest discounts, then prioritise those in the nav. If you have a dedicated Black Friday landing page, make sure it’s easily accessible from the homepage.

Already got exit pop-ups up and running? Tweak your design and messaging when the sale drops so you can catch those about-to-bounce visitors with a last-minute offer they can’t resist.

Make sure you’re geared up to send targeted emails to your MVPs—repeat buyers, loyal fans, and anyone else already in your database. If there’s a list you aren’t already planning to target, it’s not too late to set something up.

The savviest shoppers will have their carts full before the sales drop. Get ready to nudge them over the line with checkout abandonment and browse abandonment email flows when the sale drops.

Remember: make it loud, make it urgent—and let people know this deal’s for a limited time only. Check out a tool like 

 to discover how other big brands tackled last year’s sale and see how your emails measure up.

Got site visitors who haven’t hit “buy”? Make sure you’re all prepped to run ads to bring them back. Trust us, retargeting ads are some of the most powerful tools in your Black Friday toolkit.

Every ad and email should link to the exact page they need to be on—no detours. Trial all your user journeys before go-live and ask your teammates to do the same. If they aren’t seamless, do what you can to fix it.

Make sure you’ve factored in time to keep a close eye on ad performance and tweak things as needed while the sale’s hot. You can always push your best-sellers, switch up your messaging or change your targeting depending on what’s selling.

Nail these, and you’re all set to crush Black Friday.

Ready, set, sale! Your last-minute Black Friday checklist

An annual conference usually means a tonne of announcements, and Webflow Conf 2024 was a biggie. It’s safe to say the platform’s latest updates will transform the way we do web design, from revolutionising our processes to helping us craft more impactful websites.

Here’s a deep dive into what’s new with Webflow and why the latest updates are such a big win for web agencies like us.

Analyse and Optimise: data-driven decisions, made easy

The release of Analyze and Optimise means that it’s super simple to gather insights and test what’s working, all from within the platform. No more relying on third-party tools to track behaviour or run A/B tests—it’s all right there. You can see how visitors are interacting with your site, tweak the experience based on real data, and personalise things on the fly. For us, this is a massive win because we’ll have more control over the full lifecycle of a project, from design all the way through to ongoing performance improvements.

AI Integration: speed without sacrificing creativity

Webflow’s new AI Assistant is seriously going to speed things up on the build front. Whether you’re using it to draft content or generate new sections for a page, it allows you to move faster without giving up that creative edge. For designers, this means you can spin up core sections like testimonials or pricing tables in seconds, but still customise everything to fit your brand. It’s perfect for cranking out quality work when deadlines are tight, without sacrificing creativity or control.

Animations can take a site to the next level, but coding more complex animations from scratch can be pretty time-consuming. Now, with Webflow integrating GSAP (the GreenSock Animation Library), it’s so much easier to add eye-catching animations directly into our projects. No extra coding required. This opens up a whole new realm of possibilities for creating those engaging, interactive web experiences that really make a website stand out.

New page building and approval workflows: even more reasons to collaborate

Collaboration can be one of the biggest challenges in web development, especially when lots of stakeholders are involved. Webflow’s new page-building tools enable non-technical team members to create pages while staying within the brand’s design guidelines—speeding up the build while keeping everything consistent. Plus, their design approval system organises feedback and ensures we can easily get the go-ahead from everyone involved—without slowing down the whole project.

CMS and design system improvements: greater flexibility, less maintenance

Managing content is always at the heart of our workflow, so these CMS upgrades are a huge boost. The new bulk operations and improved publishing controls will make handling large-scale projects way more efficient. On top of that, the addition of Component Style Variants means less repetitive work for designers and more flexibility to make sure everything stays cohesive across a site. A win-win for both creativity and maintenance.

What’s hot at Webflow Conf 2024

Last week, we set statuses to ‘out of office’ and met in the terracotta-topped city of Lisbon for our annual team retreat. It’s not often we all get together—and since we’ve recently welcomed a tonne of new faces to the team, this year was all about eating, drinking and just hanging out IRL.

One by one, we made ourselves at home at Lisbon’s Mama Shelter—a super sassy urban hangout that we love for its foosball tables and family-style feasting. For some of us, it was a case of a quick coach ride to the capital. But for others (sorry, Cyprus crew), it was a late-night arrival after various layovers and lost luggage drama. Plus, there was a last-minute detour for Jasmine, who, after feeling very smug with her early arrival at Gatwick, ended up making a mad dash to Heathrow (the airport she was actually meant to be flying from…)

Despite the bleary eyes, the next day started strong with the first of our activities: a pastel de nata masterclass. Working under the watchful eye of the pros at Nat'elier, we hand-crafted and baked our very own versions of the Portuguese classic. Why yes, we did make our own pastry.

That evening, the voyage of gastronomy continued as we took to the streets of the city for a tuk-tuk food tour. We sampled everything from local cheeses and vino verde to the city’s famous pork bifanas. We even sat down to the traditional salted cod dish, bacalhau à brás, with a side of Fado guitar. All of this was rounded off with a freshly baked pastel de nata chaser—yes, more pastries.

For our final night, we tore around the city armed with tablets as we took part in an outdoor escape hunt. Turns out nothing makes us more competitive than a Time Cops-themed backstory, cryptic clues, and a 90-minute countdown clock. But after crowning the winners, it was onwards to Sumaya for our final meal together: Lebanese mezze followed by a birthday cake for a 

 surprised Soraia, who turned 28 while we were away.

The theme of this year’s retreat was all about getting together—so we made plenty of time to do just that. We explored museums, wandered around botanic gardens, and scaled those deceptively steep streets of the old town. We drank port and tonic in Alfama, did karaoke in Bairro Alto, and each night, claimed the hotel terrace as ours for beers and cocktails.

We reconnected with people we hadn’t seen in real life for a while—and, for the first time this year, almost all of us were together in person (shout out to Andreas, Alex and Simon who were with us in spirit). But best of all, we came away with a tonne of new memories and Slack memes, feeling hyped about what the future has in store for the S8 fam.

 love to Fran and Mario for treating us to three incredible days out of the office. It’s safe to say we loved every second.

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Beyond the basics: How to take influencer marketing to the next level
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Values

We share a passion for what we do.

We love to learn.

We leave egos in the background.

We build each other up.

Let us take you further than you’ve ever been

Careers atSeries Eight

Across borders, and all on the same page

Openings 00

Perks

What we’ve written lately

Beyond the basics: How to take influencer marketing to the next levelRead article

Values

We share a passion for what we do.

We love to learn.

We leave egos in the background.

We build each other up.

Let us take you further than you’ve ever been SCHEDULE A CALL

Beyond the basics: How to take influencer marketing to the next level
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