Privacy Notice
1. Series Eight
Series Eight creates websites, identities & e-commerce stores. Our focus is finding the perfect alignment between design, customer experience and technology.
The Series Eight website is operated by Series Eight Ltd. (Referred as “Series Eight”, “we”, “our”, “us” in this, Privacy Notice)
Series Eight is a private limited company registered in England and Wales under company number 07804092 and we have our registered office at 7 Heston Street, London, SE14 6TT.
We are registered with the Information Commissioner’s Office (the ICO) with registration number ZB313062.
We have therefore developed this privacy notice to inform you of the data we collect, what we do with your information, what we do to keep it secure as well as the rights and choices you have over your personal information.
Throughout this policy we refer to Data Protection Legislation which means the Data Protection Act 2018 (DPA2018), United Kingdom General Data Protection Regulation (UK GDPR), the Privacy and Electronic Communications (EC Directive) Regulations 2003 and any legislation implemented in connection with the aforementioned legislation. Where data is processed by a controller or processor established in the European Union or comprises the data of people in the European Union, it also includes the EU General Data Protection Regulation (EU GDPR). This includes any replacement legislation coming into effect from time to time.
2. What personal data do we collect and when?
The type of personal information that we will collect from you, and you voluntarily provide to us on this website or as part of a service or product we provide to you may include some or all of the following:
Identity Data includes first name, maiden name, last name or similar identifier, title, date of birth and gender. (Business owners/ sole traders/ partnerships)
Contact Data includes billing address, email address and telephone numbers.
Financial Data includes bank name, sort code and account number, payment card details, VAT number.
Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this site.
Profile Data includes any purchases or orders made by you, your interests, preferences, feedback, and survey responses.
Usage Data includes information about how you use our site, products, and services.
Marketing Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
Communications Data including emails, telephone calls and post which you receive from us or send to us, and your preferences in receiving information and being contacted by us.
3. Why and how we use your personal data
We use your personal data to provide the features of the website and the services you request
When you use our website or platform, we will use your personal data to provide the requested product or service. For example, if you make an enquiry on our website, or participate in an event or promotion, we will use the contact information you give us to communicate with you about the enquiry, event, or promotion. If you book a meeting using our meeting scheduler we will use the contact details provided to set up the meeting.
We use your personal data to establish you as a Series Eight customer
If you sign an agreement to become a Series Eight customer, we will need to collect and verify information about you and other relevant individuals to set up our products and services for you, including to provide you with support, onboarding, and integration to our platform or services.
To operate, improve and maintain our business, products and services
We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits, and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our website.
To Communicate Information about our Products, Services, Events and for Other Promotional Purposes
When you consent, we will send you marketing communications and news concerning Series Eight products, services, events, and other promotions. You can opt-out at any time after you have given your consent.
If you are an existing customer of Series Eight (for example, if you are a service user), we may use the contact details you provided to send you marketing communications about similar Series Eight products or services, where permitted by applicable law (unless you have opted out).
To Protect Our or Others' Rights, Property or Safety
We may also use personal data about how you use our website to prevent, detect, or investigate fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests, or applicable law.
4. Using your personal data: the lawful basis and purposes
To process your personal data, we rely on certain lawful basis, depending on how you interact with our website, platform, or services.
If we do process your personal data, we may use one or more of the following lawful basis for processing:
As necessary to perform our contract with you for the relevant product, or service, including:
- To take steps at your request prior to entering into it
- To decide whether to enter into it
- To manage and perform that contract
- To assess credit risk
- To update our records; and
- To trace your whereabouts to contact you about your account and recovering debt
As necessary for our own legitimate interests or those of other persons and organisations, including:
- Governance, accounting, managing, and auditing our business operations
To search at credit reference agencies if you as an individual are over 18 and to confirm your identity - To monitor emails, calls, other communications, and activities on your account, product, or service
- For market research, analysis and developing statistics
- To send you marketing communications, including automated decision making relating to this
- To identify and contact potential customers using publicly available information and internal insight; and
- To monitor your or their transactions to assess credit risk, and for the detection and prevention of crime.
As necessary to comply with a legal obligation, including:
- When you or any of your related persons exercise available rights under data protection law and make requests
- For compliance with legal and regulatory requirements and related disclosures
- For establishment and defence of legal rights
- For activities relating to the prevention, detection, and investigation of crime
- To verify your or any of your related persons’ identity, make credit, fraud prevention and anti-money laundering checks; and
- To monitor emails, calls, other communications, and activities on your account, product, or service.
Based on your consent, including:
- When you request us to disclose your or any of your related persons’ personal data to other people or organisations, such as a person or company handling an account or project on your behalf, or otherwise agree to disclosures
- When we process any special categories of personal data about you or your related persons at your request (e.g., your or any of your related persons’ racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, genetic data, biometric data, data concerning your health, sex life or sexual orientation); and
- To send you marketing communications where we’ve asked for your consent to do so. You are free at any time to change your mind and withdraw your consent.
5. Sharing of your personal data
We do not sell your personal data.
We may share your personal data with other organisations in the following circumstances:
- If the law or a public authority says we must share the personal data (Government bodies and agencies in the UK, e.g., the Financial Conduct Authority, the Information Commissioner’s Office
- If we need to share personal data to establish, exercise or defend our legal rights (this includes providing personal data to others for the purposes of preventing fraud and reducing credit risk)
- External sources of publicly available information such as Companies House, Dun and Bradstreet and credit reference agencies
- Payment systems (e.g., Visa or Mastercard) and correspondent banks, who may transfer such personal data to others, as necessary to operate your service and for regulatory purposes, to process transactions, resolve disputes and for statistical purposes.
- We use data processors who are third parties who provide elements of services for us. We have Data Processor Agreements in place with our data processors. This means that they cannot do anything with your personal information unless we have instructed them to do it. They will not share your personal information with any organisation apart from us or further sub-processors who must comply with our Data Processor Agreement. They will hold your personal data securely and retain it for the period we instruct.
- Series Eight entities for the purposes and under the conditions outlined above. This includes Series Eight Ltd, its subsidiaries, and affiliated companies.
- We may also transfer personal data we have about you in the event we sell or transfer all or a portion of our business or assets (including in the event of a reorganisation, spin-off, dissolution, or liquidation).
6. Social media buttons
We use plugins on our website from social media networks such as Facebook, LinkedIn, and Twitter. You can recognise these plugins by their logos. Our plugins will not collect personal data about you unless you click on these logos. If you click on them, these plugins are activated and automatically transmit data to the plugin provider.
We do not have any influence over which data these providers collect from you. If you would like more information about their data processing, this can be found in the respective privacy policies on the websites of these providers.
7. Cookies
We use cookies and similar techniques, such as tags/beacons and JavaScript’s, which are small text files stored on your device. Using cookies is a way for us to make sure that our website is continuously improved, meets your needs and can be used as a tool to optimise our marketing strategy. For us to do this, we place functional cookies to make the website function as well as marketing cookies which help us target the right people and show them advertisements. Some of these cookies track your use of our website and visits to other websites and allow us to show you advertisements when you browse other websites.
Please view our Cookie Policy for more information on our use of cookies.
8. Rights under Data Protection Law
The Right to be Informed about our collection and use of personal data
You have the right to be informed about the collection and use of your personal data. We ensure we do this with our internal data protection policies and through our external website privacy notice. These are regularly reviewed and updated to ensure these are accurate and reflect our data processing activities.
The Right to Access Your Personal Information
You have the right to access the personal information that we hold about you in many circumstances, by making a request. This is sometimes termed ‘Subject Access Request’. If we agree that we are obliged to provide personal information to you (or someone else on your behalf), we will provide it to you or them free of charge and aim to do so within 1 month from when your identity has been confirmed.
We would ask for proof of identity and sufficient information about your interactions with us that we can locate your personal information.
If you would like to exercise this right, please contact us as set out below.
The Right to Correction Your Personal Information
If any of the personal information we hold about you is inaccurate, incomplete, or out of date, you may ask us to correct it.
If you would like to exercise this right, please contact us as set out below.
The Right to Stop or Limit Our Processing of Your Data
You have the right to object to us processing your personal information for particular purposes, to have your information deleted if we are keeping it too long or have its processing restricted in certain circumstances.
You can ask us to restrict processing your data, for example where:
- you’re contesting the accuracy of your personal data
- we no longer need to process your personal data, but you want us to keep it for use in legal claims
- you’ve objected to the processing by asking us to stop using your data, but you’re waiting for us to tell you if we have overriding grounds which mean we’re allowed to keep on using it
If you would like to exercise this right, please contact us as set out below.
The Right to Erasure
You have the right to have personal data erased. This is also known as the ‘right to be forgotten’. The right is not absolute and only applies in certain circumstances. Where the right doesn’t apply, we’ll let you know why we can’t action your request.
This right may be applied where:
- personal data is no longer necessary in relation to the purpose for which it was originally collected/processed
- the processing was based on your consent which you withdraw (and there are no other legal grounds for processing that data)
- you exercise your right to object and there are no overriding legitimate grounds for the processing
- there is no lawful reason to retain personal data or if the personal data must be erased to comply with a legal obligation
If you would like to exercise this right, please contact us as set out below.
The Right to Portability
The right to portability gives you the right to receive personal data you have provided to a controller in a structured, commonly used, and machine-readable format. It also gives you the right to request that a controller transmits this data directly to another controller.
If you would like to exercise this right, please contact us as set out below.
For more information about your privacy rights
The Information Commissioner's Office (ICO) regulates data protection and privacy matters in the UK. They make a lot of information accessible to consumers on their website and they ensure that the registered details of all data controllers such as Series Eight are available publicly.
You can make a complaint to the ICO at any time about the way we use your information. However, we hope that you would consider raising any issue or complaint you have with us first. Your satisfaction is extremely important to us, and we will always do our very best to solve any problems you may have.
9. How long we keep Your Information
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we must keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for seven years after they cease being customers for tax purposes.
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further policy to you.
10. Security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. Platforms, systems, and facilities in which personal data are protected by secure network architectures that contain firewalls, access control and authentication protocols.
All information you provide to us is stored on our secure servers. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone. Once we have received your information, we will use strict procedures and security features to prevent unauthorised access.
In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
11. Where we store Your Personal Information and International Data Transfers
The personal data that we hold about you will be stored in the UK and the European Economic Area (EEA). In limited circumstances may also be transferred to or stored at a destination outside the UK or EEA.
If we transfer your data to third party service providers based outside the EEA, we ensure a similar degree of protection is provided to the transfer by ensuring at least one of the following safeguards is implemented:
- we will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the European Commission.
- where we use certain service providers, we may use specific contracts (known as Standard Contractual Clauses) approved by the European Commission which give personal data the same protection it has in Europe, as well as any additional security measures as required.
We will make sure we meet any future requirements the UK or the EU provide following the UK’s exit of the EU, including (but not limited to) the legal safeguards discussed above.
Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the EEA.
12. California Users/Visitors
If you reside in California, we are required to provide additional information to you about how we use and disclose your information, and you may have additional rights about how we use your information. We have included this California-specific information below.
Consistent with the "What Personal Data do we Collect and When” section above, we collect certain categories and specific pieces of information about individuals that are considered "Personal Information" in California. As detailed above, we may collect this Personal Information from you and other third parties. We collect, share, and disclose Personal Information for the business and commercial purposes described in the " Why and How we Use Your Personal Data" and "Sharing of Your Personal Data" sections above.
We do not "sell" your Personal Information, as this term is defined under California law. Given the divergent practices of organizations that offer browsers and the lack of a standard in the marketplace, we do not respond to Do Not Track signals at this time.
Subject to certain exceptions, as a California consumer, you have the right to: (i) access your Personal Information and (ii) obtain deletion of your Personal Information. To the extent permitted by applicable law, we may be required to retain some of your Personal Information, and certain Personal Information is strictly necessary for us to fulfil the purposes described in this Privacy Notice.
Should you wish to request the exercise of your rights as detailed above regarding your Personal Information, we will not discriminate against you by offering you different pricing, products, or services, or by providing you with a different level or quality of products or services, based solely upon this request. Please contact us as described below to exercise such rights.
If you are a California consumer and you wish to exercise your rights as outlined in this section, you may need to provide information such as name and e-mail so that we can verify your identity. We will use the information you provide when exercising your rights for no other purpose other than to verify your identity.
You also have the option of designating an authorized agent to exercise your rights on your behalf. For authorized agents submitting requests on behalf of California residents, please contact us as described below, with any evidence you have that you have been authorized by a California consumer to submit a request on their behalf.
13. Contact us
If you would like to exercise one of your rights as set out above, or you have a question or a complaint about this policy, the way your personal information is processed, please contact us by the following means:
Email address: dataprotection@serieseight.com