The world of web design is changing all the time, and while some trends come and go, it can sometimes be all too obvious if your site is in need of a facelift. However, it’s not just how your site looks that’s important - an out-of-date website can also have a significant impact on traffic, SEO, and even revenue.
Here are 6 reasons why it may be time for a website redesign.
Your site isn’t mobile-friendly or responsive
Mobile-friendly sites are nothing new, but it’s now more important than ever that sites are mobile-first. Mobile phones are the device of choice and it's vital that the user experience reflects that. Non-responsive pages, poor user design, and broken mobile elements will only drive users away. And there’s a high chance that they may not come back.
Your conversion rates are down
If your website’s main focus is to generate sales and leads, and it’s failing to do just that, then something needs to change. Conduct some DIY testing on the journey to the check-out. Is it over-complicated or littered with obstacles? Or has a heat-mapping tool revealed that users are dropping off in the same place or struggling to reach key pages? If your user interface is impacting conversions, then it’s definitely worth a deep dive into the design to see how things can be improved.
Your site no longer reflects your brand
All businesses have to start somewhere. But if your brand has evolved so much that your website no longer gives an accurate representation of who you are, then it’s time for a revamp. It’s generally expected that your website will showcase everything there is to know about your business. For many users, it will be the first interaction they have with your brand, so first impressions matter.
Your website traffic is consistently down
The amount of traffic reaching your site can have a lot to do with the design. If your site doesn’t meet the user’s needs in terms of content, then this will impact your organic rankings. Similarly, a dated site with poor user experience means high bounce rates. If you can’t capture and keep the attention of your users, it’s likely they’ll only remember you for the wrong reasons.
Performance feels slow and clunky
So much of our lives are spent online, so when it comes to user experience, we have high expectations. A slow, clunky user journey will just frustrate your users, and could even cause them to navigate away from your site entirely. Long loading times can also negatively impact SEO, so it pays to have a lightning-fast site that’s super easy to navigate.
It doesn’t match up to competitors
It’s safe to say that you probably already keep a close eye on the competition. But if you find your website is no longer measuring up or your competitors are now streaks ahead in terms of what they’re offering, then a new site is definitely due. You may still have loyal customers on your side, but if a new user is comparing you against the alternatives, you want to come out on top.