We used continuously revolving 3D animations to reflect Fat Tuesday’s grab-and-go culture, as well as realistic film and photography, flyer-style torn edging, and bright neon signage - a nod to the fact that their Vegas stores are often first-stop vacation spots for those visiting the city. 

A brand that blends in, instead of just trying to fit in

To increase footfall, we created an interactive map to show users where they can grab their first (or their next) drink. Cup QR codes direct users to a location finder, and we integrated with Fat Tuesday’s third-party gift voucher platform to enable users to quickly and easily check their balance online.

A user journey that keeps the party going

Research showed that visiting Fat Tuesday was usually a group activity, and almost always part of a wider experience - be that partying, sightseeing, or hitting the beach. With a selfie-worthy selection of drinks and a ready-made audience of social media users, we added a live social feed that synced with in-store screens across all locations to show the good times never stop rolling.

A space for sharing the good times

After the go-live of the new Fat Tuesday site, we set to work on overhauling the sister brand - New Orleans Original Daiquiri. The premise and concept were the same (frozen cocktails to-go, a dated online presence), but with all outlets in the state of Louisiana, and an older more local audience to appeal to, we gave the brand a small-town, neighbourly feel. Think laid-back Southern vibes, a retro typeface and photography, and a feel-good colour palette and design that says “stop by and kick back with a cold one”.

A local, Louisiana-based little sister

Fat Tuesday

First up, we overhauled the existing user experience on the Dr Few site, creating something that was cleaner, simpler and way more streamlined. As well as refining the user journey, we elevated the look and feel across the homepage, product pages and overall shopping cart. We introduced new social proof content including testimonials and real-life before/after photos, plus—we made sure plenty of opportunities to up-sell and cross-sell were woven throughout the site.

A Shopify reskin for a revolutionary skincare brand

Alongside all the website updates, we brought in a brand-new email strategy. Our goal was to create an experience that went beyond the website—using detailed storytelling to drive brand awareness, increase average order value and, ultimately, encourage more repeat purchases. To make this happen, we designed and built an engaging welcome flow, set up abandoned cart notifications, and rolled out a new post-purchase journey. And to make sure everything was optimised across every touchpoint, we got to work on an in-depth a/b testing strategy, too.

An email strategy that engages and educates users 

A premium brand like Dr Few should look the part. So in line with the website refresh and marketing activity, we defined a new art direction that brought the products to life using a range of textures, background colours, props, and staging. Then, we took things into the S8 Studio to shoot new packaging, product and bundle photography, as well as playful stop-motion videos for ads, email flows, pop-ups and more. 

Elevating the entire brand—with brand-new visual assets

Dr Few

With heaps of product-related info, plus an entire area of the site dedicated to sex ed, we already had plenty of content to work with. But after a series of persona and TOV workshops, we defined a new visual identity – one that better represents the brand’s empowering, pleasure-first narrative and celebrates the joy of sex. 

Changing the narrative around sex talk

We collaborated with Smile Makers’ SEO agency throughout the project, from initial conversations around wireframes to ensuring all metadata was migrated to the new site. We also wove high-ranking search terms into the website copy and made sure the new site structure changed as little as possible. 

Ticking all the SEO-shaped boxes

We pushed the boundaries of standard e-commerce page layouts to create a premium site that’s playful, functional and puts accessibility first. We also found different ways to educate users about pleasure-first sex, from fun facts and vibrator comparison charts to more in depth how-to tips. 

Taking the stigma out of sex toy shopping

We overhauled the matchmaker quiz, creating a multi-step user flow that encourages users to talk about their pleasure preferences in order to find their perfect vibe. We added an Omnisend integration that allows users to receive a copy of results by email. Plus, with a custom Google Analytics/GTM setup that captures data at every step of the user flow, Smile Makers can gain a better understanding of their audience, perspectives on pleasure, and the most popular sex toys chosen. 

Translating a Typeform quiz into a bespoke digital experience

We added subtle, playful animations that align with Smile Makers’ joyful brand image. Think confetti cannon explosions, bouncing product imagery, and gentle, floating movements on scroll. Plus, we couldn’t resist having a little fun with some flying vibes on the 404.

Creating a site that moves and shakes

Ahead of go-live, we migrated Smile Makers’ entire library of blogs and sex ed content across to the new Shopify site. We used a custom script to ensure the content aligned with the brand-new design and Shopify article structure. Plus, we transferred all customer and order information and Yotpo reviews ahead of launch. 

Migrating from WooCommerce to Shopify

Smile Makers

Aescape empowers everybody to embrace self-care for better living. We went beyond functionality, crafting a narrative that invites everyone to envision themselves benefiting from Aescape's massage. Whether you're a member seeking relaxation, a partner exploring new wellness solutions, or an investor interested in cutting-edge innovations, the website demonstrates how Aescape enhances lives through accessible, inclusive self-care. 

A story-centric site design

We collaborated closely with Aescape on everything from custom icon creation to art direction. The goal was to create a deeper, more emotional connection with the user by illustrating how Aescape makes you feel: refreshed and rejuvenated. Throughout the site, we used compelling video and photography to show Aescape in action, maintaining an ultra-clean look and feel—and keeping text to a minimum.

Translating the brand story across every touchpoint

Aescape empowers users to embark on a personalised wellness journey. The brand is centred around boundless optimism, limitless possibilities, and finding the courage to transform—so we incorporated continuous scrolling to signify free-flowing movement. We explored subtle interactions, micro-animations and transitions across all components, and created a super-fluid web experience that engages the user and guides them seamlessly along their journey.

An experience made to move you

Each section of the site was tailored to communicate Aescape's benefits to every audience. We explored the best approach in terms of colour, structure and content, and mapped out the ideal architecture for each persona. From intuitive Aescape location searches to an interactive ROI calculator, every user journey was designed to be as frictionless as possible. Plus, we integrated multiple newsletter lists, contact forms, and the Aescape booking app to ensure the site was fully optimised for all business goals. 

A journey tailored to every audience

Aescape

Viatu’s current identity didn’t truly reflect who the brand was, what it did, and – more importantly – where it was headed. We ran workshops with the entire Viatu team, covering everything from audience personas to user flows. We took a deep dive into values, vision, purpose and personality. And all of this together helped us develop a stronger, more defined brand identity that would be communicated internally and externally. 

Understanding people, positioning and purpose 

With new trip locations on the horizon, the new brand needed to easily grow with the business. We built a palette inspired by Africa’s wild, untouched landscapes, using colour psychology to make sure our choices aligned with Viatu’s modern and confident character, but still gave a nod to its sustainable roots. We explored traditional hand-drawn tribal patterns and texture, delved deep into photography and iconography styles, and chose typography that reflected Viatu’s bold and playful nature. Then, we rigorously tested everything for legibility and clarity. The result? A brand that translates across all languages and currencies – and can be adapted in line with new product features and Viatu’s future outside of Africa.

Giving the new visual identity room to grow

Storytelling is vital to the Viatu brand. Behind the hundreds of experiences, accommodation listings and blog articles was an entire team of writers. But with this collaboration came inconsistencies. As well as defining a stronger verbal identity through a series of brand personality workshops, we developed a TOV guide featuring sample content, detailed dos and don’ts, and rewrites of existing examples from across multiple touchpoints to help the Viatu team roll out the new voice effectively. 

Finding Viatu's voice - and futureproofing it

While we took care of branding and web design on the front end, Viatu’s product development team would always be responsible for the trip booking system. To ensure consistency across the entire user journey, we built a comprehensive design style guide that featured everything from brand placement rules to UX styling. We even outlined photography aspect ratios, so all imagery translated perfectly across desktop, mobile and social media. 

Creativity meets consistency

Armed with Viatu’s new identity, we designed and developed a site that’s user first – and future first. Working in conjunction with Viatu’s development team, we simplified and streamlined the trip booking process, allowing the user to clearly map out details of their trip, personalise accommodation options. Plus, we paved the way for an entire pipeline of new functionality, including the introduction of car hire, activities, and more.

A site that's no longer product first, but user first

Viatu

Our main goal was to modernise the brand by introducing a new look and feel that’s playful and youthful, but still gives a nod to its core values. We paired a new palette of contrasting colours with distinctive design elements such as badge stamps and image inktraps. Then, we went big and bold with typography.

220 years young: a traditional brand with a bold new energy

British style is all about independence and eclecticism. And when your history is as inspiring as Peregrine’s, it's only right that you write with flair. We outlined a new brand voice that brings together the wit of great British humour, the authenticity of storytelling, and the straight-talking tone of a brand that’s big on sustainability. In other words, charming, honest and rugged. Definitely no wooliness. 

A voice that speaks volumes

Our discovery work revealed that almost 3 in 4 users were returning visitors. And since these users are more likely to make a purchase, it only made sense to incorporate more upsell features in both the cart and the wishlist. Shoppers now see recommended products based on what they’ve purchased in the past. Or, they’re presented with suggestions of products that (based on data from past visitors) are frequently purchased together. 

Personal(ised) shopping, from the wishlist to the checkout

Peregrine’s a British-made brand, but its products are sold all over the world. Using Shopify Markets, we built a bespoke location switcher that groups countries into regions and enables shoppers to see specific pricing based on their location. Plus, the Peregrine team can customise pages depending on the season or campaign. 

We also went the extra mile to create more seamless user journeys. Users can browse clothing by size (and only see items that are in stock), as well as product type and material. The responsive image galleries are tailored to their chosen product colour. And, we also added quick buy functionality to the collections pages and blog, so users can easily add featured products to their basket. 

Making it better to browse and easier than ever to buy

Peregrine

Mixing up work and play, every day 

We design identities, build websites, and craft growth strategies that better connect e-commerce brands with customers. 

Brand and digital that cultivate connection, conversion and joy.

Take it from our people people

Explore Seal Subscriptions

Subscription models are the backbone of many e-commerce businesses, but not all are created equal. A clunky sign-up process can send potential subscribers running, while a seamless experience turns them into loyal customers. So, how do you get it right? Let’s break it down.

Subscriptions work best for products people use regularly—think skincare, supplements, TP and coffee. They also suit digital services, memberships and curated experiences. If your product is the kind of thing they’d rather not run out of, a seamless subscription model can drive long-term growth.

Your customers shouldn’t have to jump through hoops to subscribe. Try these tips to keep the journey smooth from the first click to checkout.

Only ask for the essentials (name, email, payment details). No unnecessary fields.

Offer a guest checkout option to encourage first-time subscribers.

Transparent pricing, renewal dates and cancellation policies eliminate surprises.

Allow users to customise billing cycles and make changes—on their terms.

Strong design principles create frictionless UX and keep customers engaged. Small design tweaks can make a big impact. 

, for example, offers customisable widgets that fit smoothly into any store setup.

Clear CTAs like “Subscribe & Save” guide users effortlessly. A mobile-first approach ensures a smooth experience. Progress indicators reduce drop-offs, and trust signals like reviews and security badges give customers the confidence to subscribe.

Subscription success in action: Smile Makers

 to build a flexible subscription model for 

 that gives customers full control. Users can easily adjust delivery frequencies, skip orders, edit their address or payment details, and add or remove products as needed. This level of flexibility creates a seamless experience that drives conversions and boosts retention. 

Our developers have tackled just about every subscription platform out there, and Seal stands out. Here’s what they love about it:

 – "It’s dreamy if you’re familiar with Recharge. No duplicate setups—just one streamlined system that works. Saves a ton of time/issues"

 – "It just works. Built-in loyalty perks, SKU swaps and handy options like auto-discount removals and minimum orders make life so much easier."

 – "Want it fully branded? Done. Want to skip the widget? No problem. Plus, the API is a breeze to work with."

 – "A rarity in the industry—actual helpful support. No endless loops, just real solutions from real people."

Seal the deal with a subscription that lasts

Optimising your subscription flow isn’t just about design—it’s about reducing friction, creating trust and leveraging the right tools. At Series Eight, we help brands refine their digital experiences for maximum growth.

The secret to effortless subscriptions

Get in touch

You might be in the business of selling, but the relationships you have with your users go way beyond transactional. People value originality, connection, and responsiveness—now more than ever. But building and nurturing relationships with your audience isn’t always easy. In fact, there’s a lot more to community management than meets the eye.

Here are five reasons why a proper community management strategy could be the most powerful tool in your social media toolkit.

It can help you spark conversation and build trust

By creating a platform that encourages conversation, community management plays a key role in humanising your brand. It gives you a genuine voice—and by actually listening to and addressing your audience’s questions and concerns, it helps you tap into the power of open, honest communication. The result: more positive sentiment and greater trust in your brand. Check out these examples from two clients we manage: Wood Veneer Hub and Acupanel.

It can get you into the algorithm’s good books

Algorithms are all about delivering relatable results—and they’re always on the lookout for the kinds of content that kickstart conversation. If social media algorithms interpret your content as relevant and highly engaging, then it will be bumped up the feed—and that means greater reach and engagement all around. Watch and learn from Ryanair’s community management team—the IG algorithm loves them.

It can turn your customers into your biggest advocates

Engaging with your community in a more personalised way can help turn first-time buyers into your biggest fans. Those who feel heard and valued are much more likely to share their positive experiences and recommend your products and services. And we all know how powerful word of mouth can be.

It gives you the chance to capture real-time feedback

Community management makes gathering feedback easier than ever. Through social listening, comment monitoring, polls, and engaging with users, you can capture valuable insights in real-time. All of that data can help improve marketing efforts, business strategies, product development, and more.

It helps you gather user-generated-content

An engaged community = an active community. When people are active on social media, they’ll sometimes create content featuring their favourite products on the fly. But to do this, they need to feel like they’re in a safe space; somewhere they belong. Gymshark is the prime example of a brand that provides this kind of space for its customers—and it gets a lot of great UGC in return.

The power of connection: Why community management matters

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Last year marked 10 years since Mario and Fran set up Series Eight in a basement studio in London. And as we kickstart another new year working in the world of web, we wanted to shout out to the longtimers who’ve been with us since the early days.

Big up John, Nate, Andreas, Colin and Bruno for showing the rest of us the ropes—and for sitting down to tell us all about their S8 journey so far.

What have been your biggest highlights over the years?

It has to be the brand project with OpenFortune—working with such an innovative company was incredibly rewarding. Seeing the positive reception not only from the client but also from external design sites and other platforms was a proud moment for me. Another memorable project was collaborating with NoTwoWays. As a brand I had admired for a long time, getting the opportunity to work with them truly felt like a “made it” moment.

Gridsure—the latest project I’ve been working on over the last 6 months! It’s a dashboard product which is something totally different from the e-commerce and marketing sites that have been my bread and butter.

There’ve been loads, but the biggest has to be on how much I’ve grown over the past five years. Before joining S8, I’d been freelancing for six years and had no clue what it was like to work in an agency. Back then, the team was just 8–10 people, my English wasn’t that great, and I was still figuring things out—but the team believed in me and my work.

Fast forward five years, and the team’s grown 3-4 times bigger. In that time, I’ve gone from a UI/UX Designer to a Senior role, and now I’m stepping up as Lead Designer. It’s been such an incredible journey!

Another big highlight was diving into photography and videography over the past three years. What started as a passion on the side has now become a full-on service we offer at S8. Last year, we launched a photography studio in Portugal. It came with new responsibilities, but being able to explore creativity in a new medium has been so rewarding.

What’s changed for you during your time at S8?

I was on the other side of the world, a “digital nomad”, with almost no possessions. I now own a 4 bedroom Victorian terraced house and an increasing supply of power tools.

I was newly married when I first joined S8, and we moved to our first flat just as I joined. Four years on, we’ve got not 1, not 2 but 3 boys (a 2-year-old and 3-month-old TWINS!). Our house is in the final stages of construction, and we’re looking forward to moving in sometime in January.

When I first joined S8 I was living in England but recently I packed up all my belongings and made the move to Barcelona—something I've always wanted to do.

We moved out of the city into the countryside in the middle of nowhere, got some chickens and a cat to go with the dog and haven’t looked back.

The first one that pops into my head is my interview with Mario. I was expecting it to be super formal like all the other interviews I’d had, but it was so relaxed. We clicked straight away, and it set the tone for this whole five-year journey.

My first Shopify site. I remember the client had a pretty complicated setup and I had no idea what I was doing. Thankfully the people I worked with really helped me get to grips with everything really fast and now Shopify is my favourite platform to work with.

Just one? I’m going to answer with “all of the team trips”—Budapest, Ericera, Prague, Lisbon. We’ve got such a great team who just feel like friends.

One memory that really stands out is from our trip to Ericeira. We were enjoying a pint before heading out for a night on the town when Alistair decided to head back to the room to freshen up. As he stood up, he walked straight into a glass door and bounced right back to where he had been sitting. Unfortunately for Alistair, he didn’t make it out that night—but it’s a story we’ll never let him live down (sorry, Alistair!).

What has working for S8 enabled you to do?

Not having that 2-hour commute each day has made a massive difference. From only having 30 mins or so before my daughter's bedtime each day to now having hours. And dedicated L&D allows you time to learn even more new things!

Being a father of 3 under 2, life is very hectic. The fact that I don’t have to deal with commuting and rigid work hours allows me to fit work and life in a way that works for the family and S8. 

On top of that, this year our house was being built which also required quite a bit of attention and balancing all that on top of work and family life would have been impossible. I’m so appreciative of the structure and support S8 provides, and can’t think of a better place to work! (Special mention for the team trips too!!)

The flexibility of not having to commute and starting work on my own schedule has been a game-changer for my productivity and creativity. The generous holiday allowance still amazes me—it provides the freedom to truly reset, especially around Christmas, and spend quality time with friends and family. And of course, the team trips are always a highlight I eagerly look forward to each year.

Work-wise, I’m focused on continuing to deliver high-quality designs and results for our clients while elevating our branding offerings to the next level. On a personal level, I’ve recently been on a health kick, pushing myself in the gym, and I’m determined to keep that up. I also want to travel more and, excitingly, I’m starting to learn Spanish in the new year—so who knows, maybe this time next year we could do this interview in Spanish!

Loads! I want to buy a house or apartment, keep up my cycling training, ride out the crypto bull market, and most importantly—make it to 2026!

At some point I hope to finish refurbishing my bathroom—a proper shower would be nice after 18 months.

Brand and digital that cultivate connection, conversion and joy.

Mixing up work and play, every day
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Take it from our people people

The secret to effortless subscriptions

The power of connection: Why community management matters

A sit down with the S8 longtimers

Let us take you further than you’ve ever been

Brand and digital that cultivate connection, conversion and joy.

Mixing up work and play, every day View Work

Take it from our people people

The secret to effortless subscriptions

The power of connection: Why community management matters

A sit down with the S8 longtimers

Let us take you further than you’ve ever been SCHEDULE A CALL

Mixing up work and play, every day
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Let us take you further than you’ve ever been