Dr Few
- UX/UI design
- Front-end development
- E-commerce photography
Founded by pioneering, non-invasive plastic surgeon, Dr Julius Few, this premium skincare brand’s clean, clinically tested formulas are designed for everyday life, and every skin type.
Dr Few’s revolutionary Stackable Treatments™ and reputation for real results made it a fan favourite in retailers like Goop and Neiman Marcus. But the brand wanted to level up its DTC channels with an elevated Shopify store and all-new digital assets.
The challenge
Dr. Few sits in a specific skincare space. Its premium products, with clinical credibility and a price tag to match, were competing with both dermatologist brands and luxury cosmetics. The existing site relied too heavily on typical DTC patterns, undermining trust for a product positioned as a professional-grade alternative to in-clinic treatments. We needed to justify the price, build confidence, and remove friction – without resorting to hype, discounts, or aggressive sales tactics.
Our approach
We approached the project through a CRO-led, trust-first lens, treating the website as an extension of a dermatologist consultation rather than a typical e-commerce storefront. The strategy was to gradually build credibility: establishing Dr. Few's authority early, clearly explaining product efficacy, and reinforcing claims with social proof, press validation, and education. It was about leading users from understanding to trust – before ever asking them to buy.
Results
Just one month after going live with the new website updates and visual assets, Dr Few saw a 29% increase in conversion rate, a 70% increase in sales, and 53% increase in the average order value.
Design
Building confidence through clarity
Product pages were redesigned to flow like a clinical conversation – what it is, why it works, how to use it, who it's for. We answered user objections in a logical order before asking for commitment. Visually, we leaned into restrained, science-led luxury. Space, clarity, and evidence did the selling. We introduced real-life before/after photos and testimonials, placing social proof exactly where doubt was most likely to creep in.
Design
Refining every touchpoint
We overhauled the entire user journey – homepage, product pages, and shopping cart – making everything cleaner, simpler, and more streamlined. Cross-sell and up-sell opportunities were woven throughout, but never made to feel forced. The result was a calmer, more confident experience designed to convert trust into action.
Photography
Elevating the entire brand – with brand-new visual assets
Alongside the website refresh, we defined a clear art direction to communicate Dr Few’s positioning: premium and considered. Using a controlled palette of textures, background colours, props and staging, the visual system reinforced quality, precision and trust. The S8 Studio followed this direction to produce new packaging, product, and bundle photography, and playful stop-motion videos for ads, email flows, pop-ups, and more.
Team
- Lead Designer & Photographer
- Bruno da Costa
- Art Director
- Rita Bastos
- Developer
- Daniele de Pietri
- Project Manager
- Kieran Halford