Aescape
- UX/UI design
- Front-end development
- Craft CMS development
Aescape is a first-of-its-kind lifestyle robotics company that’s redefining the future of self-care through fully automated massage experiences.
Fresh off the back of a rebrand, we partnered with Aescape to create a transformational website that would engage future users, attract partners, and entice investors.
The challenge
Aescape helps wellness, hospitality, and fitness businesses meet rising demand, empowers therapists, and delivers exceptional massages to every body, every time. We partnered with the brand when it was still operating in stealth mode, and that meant almost zero awareness of the Aescape experience or robotic massage as a whole.
Our approach
Our goal was to position robot technologies not as cold and intimidating, but as warm, inclusive, and inviting. The website needed to match the innovation behind Aescape’s massage experience, as well as engage several key audiences: members, partners, investors, and therapists.
Design
A story-centric site design
We went beyond functionality, crafting a narrative that empowers everybody to embrace self-care for better living. Whether you're a member seeking relaxation, a partner exploring new wellness solutions, or an investor interested in cutting-edge innovation, the website demonstrates how Aescape enhances lives through accessible, inclusive self-care.
Design
Translating the brand story across every touchpoint
We collaborated closely with Aescape on everything from custom icon creation to art direction. To create a deeper, more emotional connection with the user, we used compelling video and photography to show Aescape in action, maintaining an ultra-clean look and feel, and keeping text to a minimum.
Motion
An experience made to move you
The brand is centred around boundless optimism, limitless possibilities, and finding the courage to transform, so we incorporated continuous scrolling to signify free-flowing movement. We explored subtle interactions, micro-animations and transitions, and created a super-fluid web experience that guides the user seamlessly along their journey.
In our quest for a website that embodies the modernity, premium quality, and uniqueness of our product, Series Eight exceeded our expectations. The response from our team, partners, and stakeholders alike has been nothing short of inspiring.
VP Marketing, Aescape
Recognition
- Awwwards
- Honourable Mention
- CSS Awards
- Special Kudos in UX Design & UI Design
Team
- Design Director
- Simon Fairhurst
- Senior Designer
- Bruno da Costa
- Lead Developer
- John Healey
- Developer
- Andreas Stamataris
- Client Services Director
- Sam Watts