Aescape is a first-of-its-kind lifestyle robotics company that’s redefining the future of self-care. Consistent, accessible, and always on your terms, Aescape’s fully automated massage helps wellness, hospitality, and fitness businesses meet rising demand, empowers therapists, and delivers an exceptional massage experience to every body, every time.

  • UX/UI design
  • Front-end development
  • Craft CMS development

As an emerging startup, Aescape was still operating in stealth mode. Fresh off the back of a rebrand, there was minimal public-facing content showing or talking about the Aescape experience. As part of a robust marketing rollout, the Aescape team wanted to elevate the brand’s digital presence with a new website—one that would engage future members, attract partners, and entice investors.

The challenge

Aescape was a brand-new wellness concept. This meant there was little to no awareness of the Aescape product—or robotic massage as a whole. Our goal was to position robot technologies not as cold and intimidating, but as warm, inviting, and transformative. The Aescape website also needed to match the innovation of its product, as well as engage a number of key audiences: members, partners, investors, and therapists.

Aescape massage table

A story-centric site design

Aescape empowers everybody to embrace self-care for better living. We went beyond functionality, crafting a narrative that invites everyone to envision themselves benefiting from Aescape's massage. Whether you're a member seeking relaxation, a partner exploring new wellness solutions, or an investor interested in cutting-edge innovations, the website demonstrates how Aescape enhances lives through accessible, inclusive self-care.
Translating the brand story across every touchpoint

We collaborated closely with Aescape on everything from custom icon creation to art direction. The goal was to create a deeper, more emotional connection with the user by illustrating how Aescape makes you feel: refreshed and rejuvenated. Throughout the site, we used compelling video and photography to show Aescape in action, maintaining an ultra-clean look and feel—and keeping text to a minimum.

Aescape UI for businesses
Aescape locations UI

An experience made to move you

Aescape empowers users to embark on a personalised wellness journey. The brand is centred around boundless optimism, limitless possibilities, and finding the courage to transform—so we incorporated continuous scrolling to signify free-flowing movement. We explored subtle interactions, micro-animations and transitions across all components, and created a super-fluid web experience that engages the user and guides them seamlessly along their journey.
Aescape UI landscape
A journey tailored to every audience

Each section of the site was tailored to communicate Aescape's benefits to every audience. We explored the best approach in terms of colour, structure and content, and mapped out the ideal architecture for each persona. From intuitive Aescape location searches to an interactive ROI calculator, every user journey was designed to be as frictionless as possible. Plus, we integrated multiple newsletter lists, contact forms, and the Aescape booking app to ensure the site was fully optimised for all business goals.

Happy clients

"In our quest for a website that embodies the modernity, premium quality, and uniqueness of our product, Series Eight exceeded our expectations. The response from our team, partners, and stakeholders alike has been nothing short of inspiring."

Becca Valle

VP Marketing, Aescape

Let us take you further than you’ve ever been