Our main goal was to modernise the brand by introducing a new look and feel that’s playful and youthful, but still gives a nod to its core values. We paired a new palette of contrasting colours with distinctive design elements such as badge stamps and image inktraps. Then, we went big and bold with typography.

Our discovery work revealed that almost 3 in 4 users were returning visitors. And since these users are more likely to make a purchase, it only made sense to incorporate more upsell features in both the cart and the wishlist. Shoppers now see recommended products based on what they’ve purchased in the past. Or, they’re presented with suggestions of products that (based on data from past visitors) are frequently purchased together.

Peregrine’s a British-made brand, but its products are sold all over the world. Using Shopify Markets, we built a bespoke location switcher that groups countries into regions and enables shoppers to see specific pricing based on their location. Plus, the Peregrine team can customise pages depending on the season or campaign. We also went the extra mile to create more seamless user journeys. Users can browse clothing by size (and only see items that are in stock), as well as product type and material. The responsive image galleries are tailored to their chosen product colour. And, we also added quick buy functionality to the collections pages and blog, so users can easily add featured products to their basket.