Stinger
- UX/UI design
- Shopify development
- Copywriting
From high-performance infotainment systems to lighting and audio essentials, Stinger's in-vehicle technology is built for the way you work, drive, or ride.
Stinger has been driving innovation for 50 years. But the brand had ambitious growth plans, starting with an elevated e-commerce experience worthy of a market leader.
The challenge
Stinger's current site was already converting well, with loyal customers who knew exactly where to find what they needed. Any redesign risked disrupting familiar flows and denting performance, yet the site's visuals and structure no longer matched where the brand was headed. Add a massive product catalogue, tight timelines, and multiple stakeholders with different priorities, and we had our work cut out. The goal wasn't to reinvent, it was to improve conversion and clarity without breaking what worked. Evolution, not revolution.
Our approach
We started where it mattered. Deep dives into analytics, search behaviour, and user flows showed us what was driving revenue. Rather than designing for one perfect user, we mapped the competing needs of enthusiasts, installers, dealers, and internal teams – treating their tensions as constraints to design around, not smooth over. Every decision around navigation, hierarchy, and conversion paths was grounded in evidence, not assumptions. The result: a platform that doesn't just look better, but works better for users, the business, and the teams running it – with game-changing conversion rates to prove it.
UX
Finding the right fit, fast
A product catalogue of Stinger's size needed more than filters. We restructured the navigation with a bold megamenu and smarter, real-time search results. We created a custom vehicle finder that cuts through the noise by only showing compatible products, enriched product pages with recommendations, made install guides and dealer locations easier to find, and added cross-selling features to the cart. Trust matters when you're buying performance parts, so we made sure every touchpoint built confidence.
UI
Conversion-first, no compromises
We took Stinger's existing brand and leaned into proven e-commerce patterns – minimising friction while protecting performance. One principle guided everything: get users from browsing to buying as seamlessly as possible. That meant a clearer hierarchy across listings and product pages, scannable layouts, technical details that progressively reveal themselves, and stronger trust cues at the moments that matter most. Every page, every module, every interaction – all designed to convert.
Copywriting
Copy that connects and converts
We crafted website content that speaks to all Stinger users, from weekend modders and audiophiles right through to pro installers. Clean, concise, genuinely helpful, but also peppered with ruggedness. It's messaging that's as no-nonsense as the products themselves. Premium, powerful, designed to make an impact.
Shopify
Making Shopify's CMS work harder
We pushed Shopify's content capabilities to the max. With a massive catalogue and product-specific info across multiple templates, we needed consistent, scalable layouts minus the manual overheads. By using native features like templates and metafields efficiently, content only needs to be input once. Global modules live in a single place, all elements are interchangeable, and Stinger's team can manage everything effortlessly.
Build
A vehicle finder that does the heavy lifting
For Stinger's custom compatibility checker – the vehicle finder – we built a bespoke backend that handles all the relationships between vehicle makes, models, years, questions, and products. Then we made those matches visible everywhere, from PDPs and collection pages to cart recommendations, so users always know if something fits their ride. Heavy caching and performance optimisation mean returning visitors get a faster experience. No reloading data they don't need. Just smooth, quick browsing.
Build
A site that feels as seamless as it looks
With multiple modals and interactive components, it was important that keyboard users got the same smooth experience as everyone else. We built a seamless infinite scroll for listings and search results, so it feels like one consistent load instead of Shopify's default page-by-page jump. The vehicle finder UI reads the current vehicle and shows matches, with layered caching to keep things quick. Cart recommendations are also tied to the selected vehicle, so they're different and optimised for every user.
“They didn't just build us a visually stunning website; they engineered a high-converting marketing engine that has decreased our bounce rate and improved our qualified leads. If you're looking for a design partner that prioritizes ROI and strategic growth over just 'looking pretty,' I cannot recommend them highly enough.”
E-commerce Manager, Stinger
Team
- Senior Designers
- Biel Morro, Bruno da Costa
- Client Partnerships
- Sam Watts
- Senior Developers
- Ben Grey, John Healey