Offering cinematic online lectures led by world-class instructors, Outlier has reimagined remote learning and made a college-level education more accessible to all. Founded by one of the minds behind the online education subscription platform, MasterClass, Outlier has collectively saved students across the U.S. millions of dollars by providing an affordable learning experience that rivals traditional college courses.
- UX/UI design
- Front-end development
- Shopify Plus development
With the business just starting out, Outlier called upon Series Eight to further develop their brand into a website that would be the face of the online platform. The goal was a conversion-led site that targeted students (of any age) looking to gain additional credits for college, kick-start a career change, or simply expand their horizons.
Although it would primarily function as an e-commerce site, all users needed to complete an interactive onboarding quiz before they were accepted for their course type. As courses were live (rather than on-demand) they’d also need to select a start date from the live calendar during sign-up. All of this meant the team needed to create a super-engaging site, with a not-so-standard check-out process, through Shopify Plus.