We elevated the Flowhub brand to make it lighter and brighter. We created a set of emoji-like illustrations and paired them with bold, contrasting colours to reflect the fun, friendly, and down-to-earth nature of the brand. 

A brand that's a breath of fresh air

So the site didn’t feel too heavy or technical, we utilised white space and subtle animation throughout the design. Pairing real-life photos with the illustrations added credibility, and we included screenshot-style imagery of the Flowhub interface to showcase the actual product in action. 

A design that’s centred around clarity

As the Flowhub brand evolved, so did its website. Over time, we moved to a more illustrative and grown-up style, and worked hand-in-hand with Flowhub’s internal design team to ensure the website style was aligned with the product interface. For the last 4 years, we’ve been continuously testing, innovating and challenging the Flowhub brand to optimise conversions.

A team that's constantly innovating and improving

Flowhub

MasterClass is known for its beautiful video and photography and for only working with the best in the business - and this premium feel was something we needed to carry forward to Outlier. The clean design with minimal animation lets the imagery do the talking, while a simple UI takes the user through the course catalogue and into the onboarding quiz.

A brand that’s all about bang for buck

In January 2022, Outlier partnered with Amazon to offer higher education courses to its employees. Courses were redeemed in the form of credits, rather than purchased in dollars. However, Outlier was still able to offer the same user experience to Amazon employees looking to enrol in online courses through the website.

Multiple partners mean multiple payments

Since go-live, we’ve shifted our focus to regular A/B testing. By following user journeys, conducting performance tests, and making small changes to design and content, the site is constantly optimised for conversions, and Outlier has a better understanding of who its audience is and how to engage them.

A site that’s constantly learning and evolving

Following the launch of the new site, Outlier wanted to create a search engine optimised blog: an online hub that would house articles written by subject matter experts. To offer a much richer user experience, the site was built on Contentful. And, by capturing and tracking user behaviour through Segment, Outlier has been able to adopt a data-driven strategy for future marketing. 

A best-in-class blog

Outlier

We used continuously revolving 3D animations to reflect Fat Tuesday’s grab-and-go culture, as well as realistic film and photography, flyer-style torn edging, and bright neon signage - a nod to the fact that their Vegas stores are often first-stop vacation spots for those visiting the city. 

A brand that blends in, instead of just trying to fit in

To increase footfall, we created an interactive map to show users where they can grab their first (or their next) drink. Cup QR codes direct users to a location finder, and we integrated with Fat Tuesday’s third-party gift voucher platform to enable users to quickly and easily check their balance online.

A user journey that keeps the party going

Research showed that visiting Fat Tuesday was usually a group activity, and almost always part of a wider experience - be that partying, sightseeing, or hitting the beach. With a selfie-worthy selection of drinks and a ready-made audience of social media users, we added a live social feed that synced with in-store screens across all locations to show the good times never stop rolling.

A space for sharing the good times

After the go-live of the new Fat Tuesday site, we set to work on overhauling the sister brand - New Orleans Original Daiquiri. The premise and concept were the same (frozen cocktails to-go, a dated online presence), but with all outlets in the state of Louisiana, and an older more local audience to appeal to, we gave the brand a small-town, neighbourly feel. Think laid-back Southern vibes, a retro typeface and photography, and a feel-good colour palette and design that says “stop by and kick back with a cold one”.

A brand that's a breath of fresh air

A design that’s centred around clarity

A team that's constantly innovating and improving

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