Flowhub is one of the leading cannabis point-of-sale platforms in the U.S. By integrating with the state tracking system, Metrc, the retail management software enables dispensaries to automatically stay compliant. In turn, Flowhub helps drive cannabis legalisation forward in a safer, healthier way.

  • Brand development
  • UX/UI design
  • Front-end development
  • Craft CMS development

Flowhub was in the very early stages of growth. It had a basic brand identity, including logo, colours and typography, but wanted to move forward with a fresh new look and feel that was more aligned with the brand’s ambitious plans for the future.

A brand that's a breath of fresh air

We elevated the Flowhub brand to make it lighter and brighter. We created a set of emoji-like illustrations and paired them with bold, contrasting colours to reflect the fun, friendly, and down-to-earth nature of the brand.

A design that’s centred around clarity

So the site didn’t feel too heavy or technical, we utilised white space and subtle animation throughout the design. Pairing real-life photos with the illustrations added credibility, and we included screenshot-style imagery of the Flowhub interface to showcase the actual product in action.

A team that's constantly innovating and improving

As the Flowhub brand evolved, so did its website. Over time, we moved to a more illustrative and grown-up style, and worked hand-in-hand with Flowhub’s internal design team to ensure the website style was aligned with the product interface. For the last 4 years, we’ve been continuously testing, innovating and challenging the Flowhub brand to optimise conversions.
Happy Client

Series Eight's web and branding services have helped increase our inbound leads 15% month over month. We're confident that the site we just launched will lead to improved organic search rankings and enhance our overall online presence. It's a lot more professional, user-friendly, and visually appealing. Series Eight has a very efficient, high-functioning team of creative people. They push the boundaries in terms of design and provide a lot of valuable feedback.

VP of Marketing


Let us take you further than you’ve ever been