Engo armed us with a logo - and we brought a whole lot of ideas. To showcase a premium brand, we needed a bank of assets. We carried out art direction for photography and video content, crafted bespoke iconography, and created a high-impact design and colour palette that aligned with Engo’s already live mobile app.

A shared vision from the start

The user journey on each page was focused on the ‘why’: introducing features, benefits, and testimonials from happy customers. As well as including detailed 3D renders, we used point-of-view photography to showcase the Engo eyewear experience. Plus, our looping videos illustrated not only how the real-time data is presented on the lenses, but how they adapt to changing light. 


Taking show and tell to a new level

The user journey on each page was focused on the ‘why’: introducing features, benefits, and testimonials from happy customers. As well as including detailed 3D renders, we used point-of-view photography to showcase the Engo eyewear experience. Plus, our looping videos illustrated not only how the real-time data is presented on the lenses, but how they adapt to changing light. 

It was important that users really engaged with the site, so we built an interactive tool that allowed them to select frame colours and lens types to gain a better understanding of the product in action. Clicking on aspects of the product would trigger specific animations, while a banner of how-to videos highlighted specific functionality and acted as a bank of resources for those that had already purchased.

An interactive experience for activewear

Engo

We used continuously revolving 3D animations to reflect Fat Tuesday’s grab-and-go culture, as well as realistic film and photography, flyer-style torn edging, and bright neon signage - a nod to the fact that their Vegas stores are often first-stop vacation spots for those visiting the city. 

A brand that blends in; not tries to fit in

To increase footfall, we created an interactive map to show users where they can grab their first (or their next) drink. Cup QR codes direct users to a location finder, and we integrated with Fat Tuesday’s third-party gift voucher platform to enable users to quickly and easily check their balance online.

A user journey that keeps the party going

Research showed that visiting Fat Tuesday was usually a group activity, and almost always part of a wider experience - be that partying, sightseeing, or hitting the beach. With a selfie-worthy selection of drinks and a ready-made audience of social media users, we added a live social feed that synced with in-store screens across all locations to show the good times never stop rolling.

A space for sharing the good times

After the go-live of the new Fat Tuesday site, we set to work on overhauling the sister brand - New Orleans Original Daiquiri. The premise and concept were the same (frozen cocktails to-go, a dated online presence), but with all outlets in the state of Louisiana, and an older more local audience to appeal to, we gave the brand a small-town, neighbourly feel. Think laid-back Southern vibes, a retro typeface and photography, and a feel-good colour palette and design that says “stop by and kick back with a cold one”.

A local, Louisiana-based little sister

Fat Tuesday

We created a set of five new logos and colour palettes - all paired with a collection of hand-drawn illustrations that were tailored to each vertical. This formed a core brand framework that could be rolled out as new businesses were acquired.


A look and feel to future-proof the brand

We developed five separate sites, each one of which functioned independently. Dealing with the different sub-business sites meant working with various integrations such as referral links and discount codes, but the result was a set of websites designed to drive conversions in the same way. 

Five fully-aligned websites

With all the new product sites hosted on separate domains, adding new businesses to the portfolio was easy. But it wasn’t just the DaySmart business that was rapidly changing. As the products themselves evolved, the in-house teams could update any content on features and functionality through the WordPress CMS.

A shared vision from the start

Taking show and tell to a new level

An interactive experience for activewear

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