Overview
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Engo helps cyclists, runners, and endurance athletes take their performance to the next level. Its innovative lightweight eyewear, powered by ActiveLook®, uses AMOLED technology to display real-time data from the user’s Bluetooth device directly in the field of view.

  • UX/UI design
  • Shopify Plus development
  • Front-end development
Background

Engo was just starting out and needed an online platform to showcase and sell its eyewear. Our goal was to elevate this newly created brand and translate it into an immersive and engaging Shopify experience.

A shared vision from the start

Engo armed us with a logo - and we brought a whole lot of ideas. To showcase a premium brand, we needed a bank of assets. We carried out art direction for photography and video content, crafted bespoke iconography, and created a high-impact design and colour palette that aligned with Engo’s already live mobile app.

Taking show and tell to a new level

The user journey on each page was focused on the ‘why’: introducing features, benefits, and testimonials from happy customers. As well as including detailed 3D renders, we used point-of-view photography to showcase the Engo eyewear experience. Plus, our looping videos illustrated not only how the real-time data is presented on the lenses, but how they adapt to changing light.
Taking show and tell to a new level

The user journey on each page was focused on the ‘why’: introducing features, benefits, and testimonials from happy customers. As well as including detailed 3D renders, we used point-of-view photography to showcase the Engo eyewear experience. Plus, our looping videos illustrated not only how the real-time data is presented on the lenses, but how they adapt to changing light.

An interactive experience for activewear

It was important that users really engaged with the site, so we built an interactive tool that allowed them to select frame colours and lens types to gain a better understanding of the product in action. Clicking on aspects of the product would trigger specific animations, while a banner of how-to videos highlighted specific functionality and acted as a bank of resources for those that had already purchased.
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