Acupanel is the original, out-of-the-box wall panelling solution. Handcrafted in Britain using sustainably sourced wood veneer, Acupanel’s slatted wall panelling is not only ideal for everything from ceilings to commercial spaces, but comes with superior soundproofing, too.
- UX/UI Design
- Brand Development
- Front-end Development
- Shopify Plus Development
Acupanel’s current site was outdated, clunky and wasn’t geared up for e-commerce. The brand was selling wall panelling through its parent company, The Wood Veneer Hub. But the time had come for Acupanel to branch out with a new digital e-commerce platform - one that showcased a refreshed brand identity and reflected its reputation as the best in the business.
A twist (or two) on a classic typeface
Acupanel is an industry-first, so emphasising the brand’s originality was a must. We went back to basics, running workshops with the team to outline tone, rhythm and personality. We landed on a new brand voice that’s adventurous, inspiring, and real. We then turned our attention to copywriting. We used pairs of headings to add a signature characteristic to the content - plus, give a nod to the fact that Acupanel’s products are all about style and substance. We told stories about the brand’s heritage to inspire readers. And, above all things, we ensured Acupanel’s voice was warm, genuine, and reflected the fact that installing its products was reassuringly simple. Because to 'do it yourself' should mean just that.