Beyond the basics: How to take influencer marketing to the next level

Here’s how to elevate your influencer marketing program so you’re getting the most out of it for your brand.

Email marketing is often overlooked as a space for influencer content, but it’s prime real estate. By featuring influencers in your email campaigns, you’re placing them directly in front of your most engaged audience.

Pick content that’s on-brand and resonates with your subscribers, like tutorials, product tips, or styled shots of your latest items. Whether it’s an influencer's seasonal picks or a personal story about why they love your brand, this approach adds an authentic layer to your email campaigns and creates more value for your subscribers.

Need inspo? Check out a tool like Mailboard to see what other brands are doing with influencers.

Influencers create scroll-stopping content that resonates with their followers. But negotiate the rights to that content and you’ll open up a whole new world for your brand.

We all know that authentic content from real people performs better in ads, and gaining content rights will allow you to extend the reach of influencer-created content to your paid ad campaigns. You’ll amplify the influencer’s impact and capitalise on the authentic vibe their content brings, even beyond social media.

Quick tip: ensure your brief is clear and aligns with your brand voice, so the content feels seamless within your campaign.

Affiliate networks are a game-changer for building a loyal influencer team. By moving beyond one-off partnerships, you’re encouraging influencers to become true brand advocates. Offer them a commission on sales generated through their unique links, and you’ll motivate them to promote your products consistently.

Plus, having your influencers actively participate in an affiliate programme helps to build a trustworthy image with consumers—they’ll see those influencers sticking with your brand over time, and that fosters credibility.

So you’ve got your influencer affiliate codes. Now you’re probably looking to give an extra boost to conversions. Give each influencer their own custom landing page that feels like it was made just for their followers. These personalised pages not only amplify the influencer’s unique brand vibe, but they also create a seamless journey for their audience—from the influencer’s post straight to a page tailored just for them.

It’s the perfect way to spotlight the exact products they’re raving about, drive home their endorsement, and track conversions. Bonus: you’ll get clear insights on which influencers are really bringing the heat.

Your brand’s blog isn’t just for SEO keywords and product updates. Featuring influencer content there can not only add value to your blog but also give your influencers another reason to work with you.

Share interviews, styling tips, or personal stories from influencers who embody your brand’s ethos. This allows new visitors to see real people (not just models or product photos) representing your brand, which brings the authenticity that every brand is after right now.

Ready to dive in but not sure where to start? There are some great resources online at places like The Influencer Marketing Hub, or reach out to us for a chat.