The power of connection: Why community management matters
Written by Eleni
You might be in the business of selling, but the relationships you have with your users go way beyond transactional. People value originality, connection, and responsiveness—now more than ever. But building and nurturing relationships with your audience isn’t always easy. In fact, there’s a lot more to community management than meets the eye.
Here are five reasons why a proper community management strategy could be the most powerful tool in your social media toolkit.
It can help you spark conversation and build trust
By creating a platform that encourages conversation, community management plays a key role in humanising your brand. It gives you a genuine voice—and by actually listening to and addressing your audience’s questions and concerns, it helps you tap into the power of open, honest communication. The result: more positive sentiment and greater trust in your brand. Check out these examples from two clients we manage: Wood Veneer Hub and Acupanel.
It can get you into the algorithm’s good books
Algorithms are all about delivering relatable results—and they’re always on the lookout for the kinds of content that kickstart conversation. If social media algorithms interpret your content as relevant and highly engaging, then it will be bumped up the feed—and that means greater reach and engagement all around. Watch and learn from Ryanair’s community management team—the IG algorithm loves them.
It can turn your customers into your biggest advocates
Engaging with your community in a more personalised way can help turn first-time buyers into your biggest fans. Those who feel heard and valued are much more likely to share their positive experiences and recommend your products and services. And we all know how powerful word of mouth can be.
It gives you the chance to capture real-time feedback
Community management makes gathering feedback easier than ever. Through social listening, comment monitoring, polls, and engaging with users, you can capture valuable insights in real-time. All of that data can help improve marketing efforts, business strategies, product development, and more.
It helps you gather user-generated-content
An engaged community = an active community. When people are active on social media, they’ll sometimes create content featuring their favourite products on the fly. But to do this, they need to feel like they’re in a safe space; somewhere they belong. Gymshark is the prime example of a brand that provides this kind of space for its customers—and it gets a lot of great UGC in return.
Curious about community management and what it could do for your brand? Reach out to the team—we love to talk shop.
