Sessions needed to communicate its concept at all levels. Using a simple, split-screen design and straightforward UI and navigation, we created a site that highlights the benefits to budding food brands, encourages host kitchens to join the movement, and showcases the current collection of up-and-coming chefs to crowds of foodies. 

A site that speaks to all audiences

We took the powerful, playful brand identity and created a platform as colourful and eclectic as its food brands. Sessions’ three key principles of plates, places and people were peppered throughout the entire design. And to compliment the bold typography and photography, we created hand-drawn illustrations to help convey the Sessions concept.

Translating a new brand into an engaging online experience

Sessions Market

Samarkand is more than a tech company - it’s a business that understands brands. We brought the brand identity up-to-date - moving away from the clinical feel of a software site and adding bold, striking elements, line-drawn illustrations, and bright pops of colour to reflect the fact that Samarkand is seen to many of its clients as more of a branding and marketing agency. 

A brand that balances creativity with technology

Samarkand makes scaling eCommerce businesses, simple. However, with multiple products and services to showcase, and a target audience that includes both eCommerce brands and investors, we created a site that’s clean and minimal but still looks and feels premium. It follows a user journey that's straightforward and simple, and enables Samarkand to communicate its benefits easily and effectively. 

Translating a complex concept with a clean design

Samarkand

We took inspiration from the current Hearts of London site, using a similar colour palette and iconography, but elevating the typography and entire design to give a cleaner look and feel. Queensmith already had a collection of beautiful product and lifestyle photography, so we stripped everything back to let the imagery do the talking. 

Refining and aligning a brand image

Enabling users to buy ready-to-wear rings online meant offering a huge amount of options. From the metal and diamond shape right down to colour, cut, and clarity - everything could be fully customised before it was added to the basket. This meant applying special logic, creating complex filters, and ensuring order information could be directly submitted via an integration with Claris FileMaker.

But it wasn’t just the ring selection process that needed a simple, easy-to-use interface - we also created a bespoke check-out that included options to select delivery, create an account, as well the process payment. 

Fully customisable, right down to the check-out

The site was going to hold a huge amount of information, and the team at Queensmith would need to update and maintain the content going forward. That’s why we adopted an atomic approach to design, creating a strong style guide to ensure consistency across all elements and developing flexible content blocks in a whole host of variations so that the site could easily evolve over time.

A site that speaks to all audiences

Translating a new brand into an engaging online experience

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