Playbook is a subscription-based platform for health and wellness creators in the U.S. The app gives fitness influencers, athletes, yogis and trainers the tools to grow their businesses. Plus, it allows a growing community of fans to access a library of unlimited fitness content anytime, anywhere, on any device.
- UX/UI design
- Front-end development
- Craft CMS development
Since Playbook was just starting out, it had to showcase the app to fans wanting to subscribe to general fitness content as well as appeal to creators in need of a platform. Plus, once the creators came on board, Playbook needed to give them the tools to encourage sign ups via their own fan bases. Each creator would have their own landing page that looked, felt, and acted like their very own microsite, but, in reality, would direct users into the same subscription funnel for the Playbook app.