The Playbook platform is all about great content, so it was important that we reflected this in the design. The clean, minimal interface lets the high-quality photography and video do the talking. And, as the number of creators grew, we added more user-generated content, testimonials, and real-life in-app screenshots to the site.

The creator landing pages would be managed by Playbook. However, to drive fan subscriptions, the creators would need to provide the Playbook team with great content in the first place. We developed an online handbook that would guide the creators through the entire Playbook process - and could be updated based on ongoing feedback from both fans and creators. Plus, we designed a series of landing page templates that could be populated with the creator’s own photography, branding and logo, but still retain a premium, bespoke look and feel.

Playbook soon grew to have over 300 creators on the platform - each one with their own dedicated landing page on the Playbook site. To manage the high levels of traffic, we statically hosted creator pages on custom domains and leveraged CDNs so that content was automatically deployed from nearby servers. To engage fan bases and drive more sign-ups, Playbook also enabled creators to launch challenges, whereby users could upload a before and after video/photo to the platform and win a prize courtesy of the creator. We moved this entire submission process outside the main site to ensure that site speed performance and app subscriptions will never be compromised.