We created a set of five new logos and colour palettes - all paired with a collection of hand-drawn illustrations that were tailored to each vertical. This formed a core brand framework that could be rolled out as new businesses were acquired.


A look and feel to future-proof the brand

We developed five separate sites, each one of which functioned independently. Dealing with the different sub-business sites meant working with various integrations such as referral links and discount codes, but the result was a set of websites designed to drive conversions in the same way. 

Five fully-aligned websites

With all the new product sites hosted on separate domains, adding new businesses to the portfolio was easy. But it wasn’t just the DaySmart business that was rapidly changing. As the products themselves evolved, the in-house teams could update any content on features and functionality through the WordPress CMS.

A simple, super-scalable solution

DaySmart

Engo armed us with a logo - and we brought a whole lot of ideas. To showcase a premium brand, we needed a bank of assets. We carried out art direction for photography and video content, crafted bespoke iconography, and created a high-impact design and colour palette that aligned with Engo’s already live mobile app.

A shared vision from the start

The user journey on each page was focused on the ‘why’: introducing features, benefits, and testimonials from happy customers. As well as including detailed 3D renders, we used point-of-view photography to showcase the Engo eyewear experience. Plus, our looping videos illustrated not only how the real-time data is presented on the lenses, but how they adapt to changing light. 


Taking show and tell to a new level

The user journey on each page was focused on the ‘why’: introducing features, benefits, and testimonials from happy customers. As well as including detailed 3D renders, we used point-of-view photography to showcase the Engo eyewear experience. Plus, our looping videos illustrated not only how the real-time data is presented on the lenses, but how they adapt to changing light. 

It was important that users really engaged with the site, so we built an interactive tool that allowed them to select frame colours and lens types to gain a better understanding of the product in action. Clicking on aspects of the product would trigger specific animations, while a banner of how-to videos highlighted specific functionality and acted as a bank of resources for those that had already purchased.

An interactive experience for activewear

Engo

Carv’s in-app Ski:IQ™ leaderboard was key to spreading brand awareness within the ski community. But Carv also wanted to create an online hub for skiers, whether they be app users or not. We created a ‘What’s new’ page for the site that would sit in the top navigation and offer updates from the team. Plus, we developed an engaging, interactive blog that could be regularly updated with winter sports content going forward.

Creating a sense of community

Since we’d developed Carv’s previous site, we took a deep dive into the analytics to discover how to get even better results. We took inspiration from market leaders, refined the colour palette, and went even bolder with typography to elevate the brand whilst ensuring the look and feel remained consistent across existing channels - including the app.

A look and feel to future-proof the brand

Five fully-aligned websites

A simple, super-scalable solution

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