Season asked Series Eight to design and develop a new Shopify store to help position their brand and generate awareness for their new direction and collection of basketballs. We worked in sync with NYC based copywriter Jackie Julie to produce a bold, powerful story-telling experience that resulted in us scoring two awards; Site of the Day and Developer Award from Awwwards.
Season’s premium game balls are uniquely designed for official league and team gameplay and combine high performance materials and construction for a superior grip and lightweight feel. With fresh new designs and a high quality printing process, they aren’t quite the orange ball next door.
Bringing the game spirit online
The spit-flap approach to the hero copy on the homepage is inspired by scoreboards in sports arenas and stadiums.
Keeping it moving
Clean, big and bold typography and colours reflect Season’s dynamic personality. We implemented animation and motion into the experience because sports is not sedentary.
Ahead of the competition
The 3d intersected ball shows how Season differentiates from the average basketball in both design and quality.