Season asked Series Eight to design and develop a new digital Shopify store to help position their brand and generate awareness for their new direction and collection of basketballs. We worked in sync with NYC based copywriter Jackie Julie to produce a bold, powerful story-telling ecommerce experience that resulted in us scoring two awards; both Site of the Day, and also the Developer award by Awwwards.

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Season’s premium game balls are uniquely designed for official league and team gameplay and combine high performance materials and construction for a superior grip and lightweight feel. With fresh new designs and a high quality printing process, they are not quite the orange ball next door.

03BE21F3-FF4A-4E87-A770-B19E6113467A Created with sketchtool.
Site Of The Day and Developer Award

Bringing the game spirit online

  • The spit-flap approach to the hero copy is inspired by scoreboards in sports arenas and stadiums
  • The 3d intersected ball shows how Season differentiates from the average basketball in both design and quality
  • Clean, big and bold typography and colours to reflect Season’s dynamic personality
  • We implemented animation and motion into the experience because sports is not sedentary