The Production Factory is a worldwide creative production agency working with leading brands across fashion, beauty, luxury and lifestyle. The brief was to create a website that exudes simplicity and minimalism, with a big emphasis on photography, typography and easy navigation.
No getting lost
The minimal navigation sits on the left hand side of the screen at all times. We have one page containing all the relevant information about the PF Group without users having to make an effort to search for a specific location or contact.
We incorporated horizontal and vertical scroll throughout the website to create divisions between sections and differentiate it from the traditional scrolling experience.
Anticipating the user
By anticipating visitors on the website will most likely want to flick through the agency’s work, users can easily enter projects to view stills and moving image, click view thumbnails to see everything at once to more speedily skim a project, and return back to their place in the portfolio in order to continue browsing.