UAE based fashion ecommerce



Series Eight were approached by the founders to revolutionise their brand, user experience and online store design, with a focus on engaging the millennial customer, further establishing themselves in the global market and paving multiple, frictionless paths to purchase.


We began by crafting a custom symbol and word mark that would look beautiful on their clothes labels as well as digitally.

Colour and type

An array of soft pastels, modern typography and creative layout reflects their fun and forward-thinking fashion personality.


We designed a range of microinteractions to help the site feel far from static.

• Users can browse collections and style picks based on the influencers they follow.

• The blog has a layout to represent an online magazine rather than a standard blog.

• Social proofing is implemented throughout to encourage desirability of products.