Own The Looks

Series Eight were approached by the founders to revolutionise their brand, user experience and online store design, with a focus on engaging the millennial customer, further establishing themselves in the global market and paving multiple, frictionless paths to purchase. (Design only)

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Leading UAE womenswear store, Own The Looks sells clothes for the modern woman exclusively online. We began by crafting a custom symbol and word mark that would look beautiful on their clothes labels as well as digitally - along with an array of soft pastels, modern typography and creative layout to reflect their fun and forward-thinking fashion personality.

Translating the brand into a high quality user experience and engaging interface.

• Microinteractions keep the personality alive, with focus on button hoverstates, what happens when you favourite an item, etc

• Users can browse collections and style picks based on influencers they follow on social media

• Their blog has a more personalised layout to represent an online magazine rather than a standard blog

• Social proofing is implemented throughout to encourage desirability of products