Leading UAE womenswear store, Own The Looks sells clothes for the modern woman exclusively online. We began by crafting a custom symbol and word mark that would look beautiful on their clothes labels as well as digitally - along with an array of soft pastels, modern typography and creative layout to reflect their fun and forward-thinking fashion personality.
Translating the brand into a high quality user experience and engaging interface.
• Microinteractions keep the personality alive, with focus on button hoverstates, what happens when you favourite an item, etc
• Users can browse collections and style picks based on influencers they follow on social media
• Their blog has a more personalised layout to represent an online magazine rather than a standard blog
• Social proofing is implemented throughout to encourage desirability of products