Meraki Travel, part of the same family as Kuoni, set to disrupt the online travel industry by introducing a concept where you can plan, tailor and book online a complex and customised trip.
Tying together digital with reality
The first Meraki Travel store in West Kensington, London is designed with golds and dark greens, with the main feature being their corkboard map with red plotting markers to really give a sense of creating your own adventure. We translated this digitally to keep the experience online and offline as cohesive and immersive as possible.
Spelling it out
We wanted to carry through the handcrafted feel into the typography. We chose the typewriter style font Special Elite for notes, an easy to read sans serif Muli for paragraph copy and a bold, uppercase, condensed and slightly imperfect “Festivo Letters” in two styles for headings.
To further pave the theme that the design elements and typography were evoking, we created a library of bespoke iconography to support content throughout the website.
Building the journey
The itinerary builder was styled to be reminiscent of creating your own holiday plan by hand in a notebook or diary; quite raw and not entirely tidy. The user can visualise their chosen itinerary by viewing the map, and they can also add certain experiences to their itinerary which will also be immediately reflected on the map. They can also tweak the level of accommodation and experience they would like, according to what they’re seeking from their adventure. By sourcing the Mapbox vintage mapstyle, we were able to tweak certain elements of it to work with our design.
All wireframing and development was carried out by UK digital agency, Zolv.