Brightback is a customer retention automation software used by the likes of CrazyEgg, Copper and Mailshake. Series Eight was appointed to create their marketing website and inject their colourful, energetic brand into the design.
Shaping it up
We used shapes inspired by the multi-faceted logo to bring in personality and build on their overall visual style.
We went into detail on how Brightback works with easy to understand diagrams, GIFs and abstractly designed product screens.