The Modern Apothecary



Using an expert team of aromacologists and nutritionists, anatomē combines the very best of nature and science to restore calm to our lives. We were approached by the London based store chain for a complete ecommerce overhaul. Key focus points for the Shopify store was fine tuned navigation, a bespoke online wellness quiz and a smooth and informed shopping experience, all whilst bringing the brand alive online.

Translating the breadth of the brand to digital

Anatome’s product line has been rigorously refined to the highest of standards. Their natural dietary supplements and skincare have been developed by sports scientists and dermatologists whilst ingredients for their range of essential oil blends have been researched by nutritionists and aromacologists. Paired with their in store experience where the team and inhouse nutritionists are passionate about providing advice and being prescriptive to a customer’s needs, anatome truly is the modern day apothecary.

The colour palette adopts a monochrome style, with black lines used to section information and reflect the store interior design along with product labelling designs. Pops of colour are used to highlight and identify.

Shopping is easy. Product pages provide a depth of information whilst the call to action is never out of reach. Adding to cart prompts a mini cart slider with extra opportunity to upsell related products.

The ingredient spotlight section links into a larger database of ingredients called the Ingredient Directory, to act as a tool to educate and inform the customer of the vast amount of rare and effective botanicals used in anatome products.

We created an online wellness assessment as a free, easy and quick alternative to their more in depth virtual or instore consultations with their nutritionists and dieticians. The wellness assessment takes you through a flow of key questions that touch upon your sleep patterns, hormonal health, immunity and gut function amongst other areas, to determine what products would be best suited for your overall health and wellbeing.